SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

April 30, 2012 13:31 ET

Exclusive Look Into "The Face-To-Face Book" With Authors Ed Keller and Brad Fay at WOMM-U May 7-9 in Chicago

CHICAGO, IL--(Marketwire - Apr 30, 2012) - The Word of Mouth Marketing Association (WOMMA) is proud to be the first marketing association to premiere Ed Keller and Brad Fay's new publication, The Face-To-Face Book, at the upcoming WOMM-U event May 7-9 in Chicago at the Radisson Blu Aqua Hotel. Authors Brad Fay and Ed Keller of the Keller Fay Group will deliver a live keynote on Tuesday, May 8 at 8:30 A.M. CDT. House Party, a highly specialized word of mouth marketing company, will provide all WOMM-U attendees with a free copy of this brand new publication, not yet available in stores.

"All WOMM-U attendees will be receiving a copy of their new book and have the amazing opportunity to hear Keller and Fay live," WOMMA President Suzanne Fanning said. "It's an incredible honor to be the first marketing association to distribute this insightful book from two of our favorite renowned researchers. At WOMMA, our goal is to provide our members with the latest and best information to help them achieve unparalleled success and The Face-To-Face Book absolutely delivers."

The new book, set to hit the shelves May 22, extols the power of the hugely important social wave that is rolling across the world of business today, but cautions against placing too much emphasis on the new shiny toys of online social media. As part of their keynote session on Tuesday May 8, "Total Social: Why Real Relationships Rule in Digital Marketplace," Keller and Fay will share concrete strategies and case studies on how to create a "total social" brand, tapping all the levers that unleash conversations to drive your business success.

"We are thrilled and thankful that WOMMA is providing the venue for this first release of our book, as we have been associated with the organization since its founding, Ed having served as its first board chairman, and myself as a board member today," said co-author Brad Fay, COO of Keller Fay Group, which he co-founded with Ed Keller in 2006.

WOMM-U, the premier word of mouth marketing spring event, is set to host some of the most recognizable and influential brands in the world today. Built around the idea that content is driving today's successful marketing strategies, WOMMA secured Paul Adams of Facebook, Steve Knox from The Boston Consulting Group, Geno Church of Brains on Fire and numerous other industry experts to speak at the annual affair. Tickets are still available and can be reserved on the WOMM-U website.


WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.

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