January 17, 2007 08:50 ET

Executive Branding Strategies for Career Advancement Next Topic for Experts Connection™ Teleseminar Series

Brand Strategists Dib and Batson Show How to Create and Manage Your Unique Business Value as Your Executive Brand

NOVATO, CA -- (MARKET WIRE) -- January 17, 2007 -- Just as executives are the harbingers of their corporate brands, the savvy professionals understand that managing their personal brand is the key to career success. Certified Personal Brand Strategists Deborah Dib and Kim Batson will reveal the secrets to executive branding success in "Executive Branding: Once a Novelty; Now A Necessity!," the next session of Experts Connection™ (, the teleseminar series for executive career management sponsored by NETSHARE® ( The 90-minute session will be held Wednesday, January 31, from 4:00 - 5:30 p.m. ET, (1:00 - 2:30 p.m. PT).

Most successful executives are adept and consistent brand managers, but amazingly few executives apply the same branding principles to their own careers. This teleseminar will help attendees identify their own personal brand and project a clear and marketable value proposition. It will also offer strategies to package and deliver that personal brand in career collateral, networking opportunities, and other techniques to advance in your current job or to move to the next level in your career.

The teleseminar will focus on five specific aspects of executive branding:

1. What is executive branding and why it is vital to accelerate your
2. Why executive branding is an extension of your professional value
   proposition and not marketing hype;
3. How building a professional brand can make you one of the "hunted"
   instead of a "hunter," making it easier to advance your career;
4. What are the components of a powerful executive brand; and
5. What are the key strategies to help you identify your executive

"Managing your personal brand is more important than ever in the age of the Internet, where your accomplishments and failures can leave a trail in cyberspace," said Kathy Simmons, CEO of NETSHARE and host of the Experts Connection teleseminars. "But before you can promote yourself online, you need to identify what makes you unique and why a prospective employer or company should be interested in you. This Experts Connection session will give attendees a hands-on approach to building a personal brand with a strong professional value proposition."

The Experts Connection teleseminar series gives executives access to leading career experts. The cost of the seminar is $45, $35 for NETSHARE members, and access is provided via web and telephone. For more information, visit the Experts Connection online at

About the Presenters

Kim Batson and Deborah Dib are both Certified Personal Brand Strategists and are passionate proponents of the power of personal branding to increase career satisfaction and to move executives miles ahead of their peers.

Kim Batson assists technology executives in accelerating extraordinary careers and business success. Internationally known as the "CIO's Coach," Kim is the founder and President of Career Management and has a background in technology, management, sales, recruiting, career coaching, resume writing and personal branding.

Deborah Dib, known as America's Power Coach for Corporate Leaders, empowers CEOs and other C-level clients to build the lives, organizations and legacy they want while generating robust profits, running ethical companies and having some fun. She is a contributor to 30 books and serves on the Board of Directors of Career Masters Institute.


NETSHARE ( is a confidential, membership based organization dedicated to providing executives across all disciplines and industries with quality $100K plus job lists. NETSHARE also offers networking opportunities and a community of peers for the exchange of strategic information related to job search, professional development and best practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best online destination for executive positions.

Contact Information