SOURCE: Datran Media

Datran Media

September 17, 2009 09:46 ET

Executives From Datran Media, Top Agencies and Brands to Take the Stage During September's IAB, Advertising Week, Ad360 and ad:tech London Events

NEW YORK, NY--(Marketwire - September 17, 2009) - Today, Datran Media, an industry-leading digital marketing technology company, announced its fall 2009 speaking plans. Beginning on September 17, Datran Media's EVP of strategic sales and planning, David Hendricks, will present actionable strategies for reactivating dormant email subscribers in a Webinar alongside New York & Company. The follow week, Datran Media will have a significant presence at Advertising Week, with speaking roles at IAB MIXX and the New Digital Frontiers event at the Paley Center. At ad:tech London on September 22, Datran Media's Chief Privacy Officer Quinn Jalli will discuss global privacy requirements across digital advertising. Finally, on September 24, Datran Media's VP of business development for Aperture Media, Lindsay Mure-O'Neill, will discuss how analytics can be employed to help agencies and the brands they steward to reach their true target audiences at Ogilvy's Ad360 event in Culver City, CA.

On September 17, at 2:30 p.m. ET, Datran Media will host a Webinar presentation titled, "Waking Up Your Customers: Best Practices for Defining, Messaging and Reactivating Dormant Customers with Email." During this one-hour event, Hendricks will discuss how retailers can rise to the challenge by applying audience measurement and analytics to successfully win back dormant customers. Andrea L. Gulli, VP of eCommerce with New York & Company, will join the presentation to share her brand's experiences with retention strategies.

During New York's prestigious Advertising Week, on September 21 at 2:00 p.m. ET, Datran Media's SVP of display and GM of Aperture, Scott Knoll, will moderate a workshop focused on digital audience measurement. Panelists, including Theresa La Montagne, SVP and director of data analytics and insights for Carat; Mike Andreozzi, president of Beltone NE; Andy Fisher, VP of analytics & national lead for Razorfish; and Yaakov Kimelfeld, Ph.D., SVP and director of digital research and analytics for MediaVest Worldwide, will share their own case studies and audience measurement strategies.

At ad:tech London on September 22, Datran Media's Jalli will present, "Navigating Global Privacy Requirements Across Digital Advertising: How to Honor Consumer Obligations and Still Maximize Business Growth." His session will touch on the costly, brand damaging effects of non-compliance as it relates to email, display, behavioral and affiliate marketing. Audience members will learn how to grow their business in compliance versus leaving money on the table based on fear and/or lack of understanding.

Also during Advertising Week, on September 24 at 11:00 a.m. ET, Datran Media Chairman and CEO Patrick Vogt will speak on the New Digital Frontiers panel about the evolution of the digital media industry. Moderated by Liz Ross, chief growth officer for Digitas, the panel will also feature expert opinions from Nichole Goodyear, CEO, president and co-founder of Brickfish, Garry McGuire, CEO of RMG, Doug Stevenson, CEO of Vibrant Media, and John Taylor, CEO of Ecast.

Finally, on the 24th, Mure-O'Neill will join Mark Zagorski, CRO of eXelate, and Matt Boyd, Sr. VP of US media for ValueClick, in an open discussion around how analytics are changing the ways in which marketers are using interactive media at Ogilvy's Ad360 event. Attendees will get an overview of all the major players in the data collection and distribution field and practical advice for using data to achieve their business and marketing goals.

To learn more about Datran Media's fall speaking schedule, visit: http://corporate.datranmedia.com/events.php.

About Datran Media

Datran Media is a leading digital marketing technology company that helps advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels. Datran Media technology solutions include content creation and management, cutting edge technology for media distribution, and audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer brands have selected Datran Media to drive increase brand favorability and strengthen the lifetime value of their customer relationships. For more information on Datran Media, visit www.datranmedia.com.

Copyright © 2009 Datran Media. All Rights Reserved.

Contact Information

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