SOURCE: Pivot Conference

Pivot Conference

July 20, 2011 08:00 ET

Executives From Major Brands Will Engage With NYC at the 2011 Pivot Conference

Facebook, Google, American Express, Live Nation, MTV, Virgin America, YouTube, and BlogHer, and Vitrue Will Lead the Insights Into the Social Consumer at Pivot

NEW YORK, NY--(Marketwire - Jul 20, 2011) - Pivot, Brian Solis' conference focused on how social marketers and agencies can succeed by understanding, accessing and influencing the emerging Social Consumer, today revealed more information about its unique and powerful program. Pivot Conference takes place October 17-18, 2011 at the Crowne Plaza Hotel in New York.

Pivot 2011 focuses on The Rise of The Social Consumer. Topics will range from the new digital Darwinism through the total transformation of audience dynamics and the growing universality of gamification, to the many emerging forms of monetization.

Insights at Pivot will come from a strong team of Social power brand leaders, thinkers and innovators, curated by Brian Solis. These speakers will engage with Pivot attendees in surprising and evocative ways to bring to life new ways major brands and agencies can stay ahead of the ferocious change in Social and find new ways to succeed.

New Pivot presenters being announced today are:

  • Elisa Camahort Page, Co-Founder and COO, BlogHer
  • Stephanie Tilenius, VP of Commerce & Payments, Google
  • Matt Trainer, Preferred Developer Program Manager, Facebook
  • Kip Levin, Executive Vice President of Ecommerce, Ticketmaster
  • Suzie Reider, National Sales Director, Video & Display, YouTube
  • Jeffrey Hayzlett, Celebrity CMO and Bestselling Author, The Mirror Test
  • John D. Hayes, Chief Marketing Officer, American Express
  • Jay Samit, CEO, SocialVibe
  • Gayle Weiswasser, VP, Social Media Communications, Discovery Communications
  • Reggie Bradford, Founder and CEO, Vitrue
  • Ankur Shah, Co-Founder and Co-CEO, Techlightenment
  • Danna Vetter, VP, Consumer Strategies, Aramark
  • Jim Louderback, CEO, Revision3
  • Oren Michels, Co-Founder and CEO, Mashery
  • Hugh MacLeod, Cartoonist and Author,
  • Britta Schell, Director of Digital Strategic Insights, MTV
  • Ian Kovalik, Executive Creative Director, Mekanism
  • Rishad Tobacowalla, Chief Strategy and Innovation Officer, Vivaki
  • Brett Billick, Director, CRM, Virgin America
  • John Zell, VP, Global CRM Solutions, Razorfish
  • Jon Hackett, Technical Team Leader, R/GA

They join these previously announced Pivot speakers:

  • David Armano, SVP of Digital, Edelman
  • Frank Eliason, SVP, Citibank
  • Scott Monty, Head of Social Media, Ford Motor Company
  • Shiv Singh, Head of Digital, PepsiCo Beverages America, PepsiCo
  • Charlene Li, Author, Open Leadership and Founder, Altimeter Group
  • Pete Blackshaw, Global Head of Digital Marketing & Social Media, Nestle
  • Steven Rosenbaum, Author, Curation Nation and CEO,
  • Steve Hall, Publisher, AdRants
  • Richard Jalichandra, CEO, Technorati Media
  • Tom Foremski, Author of Silicon Valley Watcher and creator of EC=MC (Every Company is a Media Company)
  • Jesse Thomas, Founder, CEO, JESS3
  • R "Ray" Wang, Principal Analyst and CEO, Constellation Research, Inc.
  • Hank Wasiak, Co-Founder, The Concept Farm, Former Vice Chairman, McCann Erickson WorldGroup, Adjunct Professor Of Marketing, USC Marshall School of Business
  • ArnieGullov-Singh, CEO

Brian Solis, editorial director and host of the Pivot Conference, said, "This is the Age of the Social Consumer, where consumers do not rely on search to make buying decisions, but instead find information coming to them, naturally, in the many layers of conversations with the variety of their friends, thus coming to collaborative buying decisions." Solis continued, "Brands which understand these new platforms that the Social Consumer is using and find new ways to market appropriately will have once-in-a-generation opportunities for out-sized gains. Those that don't will fall severely behind, given the speed at which consumers are adopting to new platforms."

"Pivot attendees are committed Social Marketers, with significant budgets, working with major brands who use Pivot as a key component in their search for new paths to engaging and influencing the social consumer," said Mike Edelhart, Pivot's Chief Revenue Officer. "They need access to leaders, leading ideas and case studies that clear their heads and let them win: That's the Pivot program Brian is building."

Registration for the 2011 Pivot Conference
Pivot is where executives from major brands and agencies can learn new ways to succeed in the era of the Social Consumer. Registration for the 2011 Pivot Conference is now open at The conference is limited to 500 attendees and last year sold out. Be sure to secure "Early Adopter" pricing of $1395 per attendee, which ends August 31, 2011.

About Brian Solis
Brian Solis, @briansolis, is principal at Altimeter Group and the author of "Engage, the Complete Guide for Businesses to Build and Measure Success in the New Web." He is globally recognized as one of most prominent thought leaders and authors in new media. A digital analyst, business strategist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, culture, and business. He has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. is among the world's leading business and marketing online resources.

About The Pivot Conference
The Pivot Conference is a new kind of marketing conference singularly focused on helping brand marketers and their agencies bridge the gap between themselves and the Social Consumer. At Pivot, brand marketers will gain essential confidence in their power to inhabit the culture, conventions, and conversations of today's Social Consumers.

About Social Week
Social Week, October 16-21, 2011, in New York City, is packed with best-of-breed Social media events. Social Week is the central event experience for Social professionals, the one place and one time where companies, thought leaders, influential press and investors can all get the greatest amount of the most important work done, a nexus for influence, relationship building, information exchange and outreach. Event partners include The Hayzlett Group, Mashery, Direct Marketing Association, theMIX Agency, and BlogHer.

About The Tomorrow Project
The Tomorrow Project, founded in 2008 by William Lohse, is devoted to conferences that serve customers and markets -- and their needs for tomorrow.

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