SOURCE: LatinVision Media Inc

LatinVision Media Inc

April 10, 2012 10:23 ET

Executives From the MLS, the NFL, MLB, FIFA, Univision Deportes, Fox Deportes, ESPN Deportes, PGA, NASCAR, and USTA to Be Among the Speakers at LatinVision's "3rd Annual Sports Marketing to Latinos Conference," April 12th in New York City

NEW YORK, NY--(Marketwire - Apr 10, 2012) - LatinVision Media Inc., a New York based organizer of conferences and networking events focused on marketing to U.S. Hispanics and Latin American businesses and consumers, today announced an updated lineup to its "3rd Annual Sports Marketing to Latinos Conference," featuring executives from MLS, MLB, Fox Deportes, ESPN Deportes, FIFA, the NFL, PGA, NASCAR, the USTA, Universal Sports, Ogilvy and Reebok, among others.

"All sports are going through a global transformation in which technology allows any fan interact with any event when they want. Though those not paying attention to this will clearly be missing a tremendous market opportunity, there's an even greater opportunity that continues to pass people by. Latinos are already the fastest growing segment for the NFL, NBA, MLB, MLS, the UFC and other leagues and entities. Furthermore, when you notice that the Super Bowl and Super Bowl parties are becoming a common occurrence outside of North America, you know that you cannot ignore these market segments anymore," said Carlos Vassallo, CEO of Latin Media Inc.

The full-day conference will held in New York City on Thursday, April 12th, 2012, and will run from 8:30am until 5pm. Following the conference will be an exclusive networking reception from 6pm-8pm, with complimentary beverages and hors d'oeuvres. This time is specially designed for one-on-one exchanges and heavy networking in a comfortable environment.

The conference will feature a variety of personal presentations and six moderated panels with audience Q & A, and ample time to network. Panelists will address sports marketing best practices, growth opportunities, and case studies relevant to capturing the estimated $1.2 trillion in consumer purchasing power of US Hispanics and even more, when considering Latin Americans.

"According to the U.S. Census Bureau, Hispanics represent more than a trillion dollar market. Especially with the incoming Olympics and World Cup, sports seems to be the best way for brands, marketers, media buyers to get a lot of attention and tap into the passions of consumers," Vassallo said.

Confirmed Sponsors are the USTA, Fox Deportes, ESPN Deportes, Hi-Technologies, Latin3, impreMedia, Hipcricket, Ethnic Technologies, Wines of Argentina and others.

The Lineup includes:

Jay B. Lee, Chief Financial Officer, Bloomberg Sports
Brad Rothenberg, Partner, BRC Group / Alianza de Futbol
Roberto Bruni, President and Founder, Bruni Marketing
Joan Oliver, CEO & Partner, CS Sport Brands, Former CEO of FC Barcelona
Hugo Hernandez, Director of Events and Marketing, EC Hispanic Media
Mario Fraticelli, Deputy Editor, ESPN Deportes
Jorge Consuegra, Partner, Fearless Group
Chuck Blazer, Executive & World Cup Organizing Committee, FIFA
Bhavesh Patel, Vice President Interactive Media, FOX Deportes and FOX Soccer
Chris Lencheski, President, Front Row Marketing / Comcast
Mark Rothenberg, SVP Sports, Havas Sports and Entertainment
Marcus Jimenez, Partner / Principal, Huemanitas
Max Ramirez, Integrated Sales Manager Sports & Entertainment, impreMedia
Felix Alvarez-Garmon, SVP, International Management Group (IMG)
Joe Favorito, Sports PR & Marketing Expert, Joe Favorito
Carlos Manzano, Executive Director, Latin Media & Entertainment Commission NYC
Carlos Vassallo, CEO, LatinVision Media
Ryan Kurek, Founder, President & CEO, LVRG Marketing & Media
Dan Derian, VP of Research & Strategic Planning, MLB
Marisabel Muñoz, Sr. Director of International Communications, MLS / SUM
Tim McGhee, SVP Principal MSP Sports and Board Member, National Sports Marketing Network
Marcus Jadotte, VP of Public Affairs & Multicultural Development , NASCAR
Alvaro Saralegui, SVP, NFL
Oscar Allain, Account Director, Multicultural Marketing, Octagon
Eryn McVerry, Director, Entertainment & Sports Marketing, OgilvyEntertainment
Bruno Rocha, VP Distribution, Perform Group
Earnie Ellison, Director of Diversity, Inclusion Initiatives & Community Relations, PGA
Céline Del Genes, Global Head of Marketing & Go-To-Market Women, Reebok International
Joseph Schramm, Managing Partner, Schramm Marketing Group
Vicente Navarro, Director of Hispanic Marketing, Sports Endeavors Inc.
Fredy Wiles, News & Sports Director, Terra Networks
David Sternberg, CEO, Universal Sports
David Neal, SVP Univision Deportes, Univision
Karin Buchholz, Director Community Tennis Council, USTA

For more information about the conference and to register:

To Sponsor or Advertise, email

About the Networking Event:

To learn more about LatinVision's 2012 Marketing to Latinos Conferences Series:

About LatinVision Media
LatinVision Media, Inc., is one of the largest, most trusted US Hispanic and Latin American business communities dedicated to helping professionals, executives, brands, and entrepreneurs enter and expand in the U.S. Hispanic and Latin American markets. Their year-round "Marketing to Latinos Conference Series" is attended by some of the biggest names and brands in the business world, including many Fortune 500 executives, and their exclusive events are considered the premier destination for US Hispanic and Latin American networking.

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