SOURCE: SKYLIST

May 23, 2006 09:00 ET

Executives From Top-Ranked Email Service Provider to Keynote and Shoot From the Hip at INBOX: the Email Event

SKYLIST CEO Joshua Baer and Vice President of Marketing Lana McGilvray to Provide Attendees With Visionary and Tactical Insights for Measurable Success

AUSTIN, TX -- (MARKET WIRE) -- May 23, 2006 -- SKYLIST, an email service provider and deliverability leader, announced today that CEO Joshua Baer and Vice President of Marketing Lana McGilvray will be engaging marketers and technologists in thought provoking panel discussions at INBOX Spring 2006, on May 31 and June 1 at the San Jose Marriott in San Jose, CA.

On May 31 at 2:00 p.m., Baer will participate in the Email Service Provider shootout, an interactive forum which will showcase the features and benefits of several companies' products and services. Moderated by JupiterResearch Director David Daniels, participants include senior executives from EmailLabs, iPost, MobileStorm, Inc. and OmniTI Computer Consulting, Inc.

On June 1, Baer will participate in two panels. The first is a 9:00 a.m. keynote entitled "The Truth about the Email Ecosystem: A View from Both Sides of the Room." Moderated by Peter Christy of the Internet Research Group, this panel of industry luminaries will provide a holistic view of the most important email issues today from the perspectives of finance, retail, high tech and media. Co-panelists include Steven Jones of Bank of America, Travis Frazier of CNET Networks, Inc., Bailey Szeto of Cisco Systems, Inc. and Ben Isaacson of CheetahMail, an Experian Company.

His second panel on June 1, "The Road to the Inbox is Paved with Good Intentions-Get There" will be moderated by DIRECT Magazine's editor-at-large, Ken Magill, and will discuss tools and techniques to make email live up to its full potential. He will be joined by Spencer Kollas of Premiere Global Services, Heather Palmer Goff of Responsys and Jordan Cohen of Epsilon Interactive. The session will begin at 1:45 p.m.

Lana McGilvray will put her marketing expertise to work as part of a panel titled "Top Marketing Pitfalls, What NOT to do," on May 31 at 11:00 a.m. Moderated by WIT Strategy partner and MediaPost contributor Mark Naples, this panel will examine several of the mistakes made by many email marketers and ways to avoid them to improve deliverability, performance and ROI. Other panelists include Robb Wilson of Lyris Technologies, George Schlossnagle of OmniTI Computer Consulting, Inc. and Leslie Price of ReturnPath.

INBOX is the most comprehensive, in-depth conference and vendor showcase ever, focused entirely on the Internet's central application, email. For more information, please visit www.inboxevent.com.

About SKYLIST:

Founded in 1996, SKYLIST is a top-ranked email service provider and email deliverability leader. SKYLIST StormPost, available in license and hosted-form, gives companies that rely on email marketing a distinct competitive advantage by enabling them to efficiently deliver highly targeted, optimized, and measurable opt-in email campaigns. For more information, please visit www.skylist.com.

Contact Information

  • Media Contact:
    Morgan McDowell
    blast! PR for SKYLIST
    919-833-9975 x12
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