NEW YORK, NY--(Marketwired - Dec 17, 2013) - eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced that it has named Deb Josephs SVP of Global Human Resources and Matt Bennathan as VP and Managing Director, UK. Both will play a key role in eXelate's drive toward new markets, new products and new revenue records in 2014.
"As the demand from marketers and agencies for eXelate's products increases, we sought and found innovative thinkers and industry leaders to join us at the helm during this time of significant company growth," commented Mark S. Zagorski, CEO of eXelate. "Deb and Matt both possess proven leadership abilities and we're thrilled to bring them on board and tap into their unique expertise. Deb will lead our efforts to attract and develop a world-class team built to take our company to the next stage. Matt will lead our skyrocketing growth in the UK and work to further our position as the largest and most utilized advertising data platform in all of Europe."
As SVP of Global Human Resources, Josephs will be responsible for all employee initiatives across eXelate's worldwide offices, including organizational effectiveness, talent acquisition, learning and development, and corporate culture as well as communication enhancement. Previously, Josephs ran human resources for Everyday Health, Inc., and was a member of the executive team that led DoubleClick through the successful purchase by Google. During this time, she implemented best practices in recruiting, leadership and executive development, succession planning, organizational design and HR strategy resulting in significant year over year revenue growth. Josephs previously held senior human resources positions within the McGraw-Hill Companies, Ogilvy & Mather, The Bank of New York, NASD/Nasdaq and NatWest Bank.
With 16 years of experience in data-driven marketing, Bennathan, in his role as VP and Managing Director, UK, is tasked with contributing to the rapid growth of eXelate's UK business and operations across publishers, agencies, platforms and advertisers. In his previous roles, including head of digital partnerships with Callcredit Information Group, consultant with Digital Animal, launching WRM Media in Australia, and leadership positions across EDR, Transactis and Acxiom, Bennathan gained expertise in leveraging data-driven insights to drive advertising decisions through a focus on service levels, ideas, and results. He brings extensive knowledge of digital display, email, lead generation, affiliate, CRM, mail, database, analytics, SEO/PPC as well as long-standing relationships with UK advertisers, agencies, and publishers to his role with eXelate.
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate's smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 800M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon's Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.