SOURCE: eXelate

eXelate

August 28, 2014 09:30 ET

eXelate Forms Marketing Advisory Board to Guide and Inform Marketers' Data-Driven Strategies

Executives From Leading Brands Will Share Their Expertise With Peers Through This Forum

NEW YORK, NY--(Marketwired - Aug 28, 2014) - eXelate, the leading independent data platform, today announced the formation of a marketing advisory board whose mission is to help guide marketers through the evolving digital world. Advisory board members are executives currently with or formerly from leading brands including: Anheuser-Busch InBev, The Coca-Cola Company, MasterCard, Unilever and FreshDirect. This diverse group of senior marketers will also share their expertise with eXelate as the company continues to develop its products and services.

The board will provide a networking forum for marketers to share their experiences on how they are taking advantage of eXelate's DMP and data in their own marketing programs. Participating marketers will also benefit from the insight these industry experts can provide about how marketing data and digital consumer segmentation is evolving the ability to connect brands and consumers.

"eXelate formed this board as a forum for marketers seeking to learn how to use data and data management tools in their digital marketing efforts directly from their peers," said eXelate CEO, Mark Zagorski. "We've selected thought leaders from some of the top global brands whom we work with on a regular basis to help drive the discussion around data-driven marketing forward in the industry."

Board members include:

  • Mark Stewart, Executive Vice President and Chief Strategy Officer at Townsquare Media
  • Michael Donnelly, Group Head, Global Digital Marketing at MasterCard
  • John Leeman, former Chief Marketing Officer, FreshDirect
  • Shubu Mitra, Director of Marketing Communication Effectiveness at The Coca-Cola Company
  • Maarten Albarda, Consultant at Flock Associates Limited and Board Chair

The board gives eXelate a platform to establish its own thought leadership on how to drive a better understanding of digital data and analytics across the marketer spectrum. eXelate will also use the discussions as a sounding board to help build and enhance products and tools that help enable marketers to be more effective.

eXelate makes digital media more relevant for consumers and marketers through analytics, smart data, and data management software. The company's ability to power smarter marketing decisions worldwide is the reason why 44 of the top 50 U.S. brands in beauty, beverages, CPG, consumer electronics, financial services, healthcare, and luxury goods avail themselves of eXelate's platform connections and industry partnerships globally.

About eXelate

eXelate, the leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers. Through eXelate's maX DMP (data management platform), fueled by the eXelate eXchange, first-party data can be managed, modeled, mobilized, and measured across video, mobile, and display channels. The eXelate eXchange, the largest pool of directly measured consumer data, reaches two billion active consumers worldwide and includes key purchasing touch points -- online and offline -- from Nielsen, MasterCard Advisors, IXI, and many more. As a member of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon's Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate.

Contact Information

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    Matt Caldecutt
    Blast PR
    917-698-0810