SOURCE: eXelate


October 29, 2013 12:37 ET

eXelate optiX™ Consumer Insights Terminal Inaugurates a New Era of "Insights-as-a-Service"

Over 30 Brands Utilizing Real-Time, Comprehensive Data From optiX to Democratize Data-Driven Insights Across Marketing Functions

NEW YORK, NY--(Marketwired - Oct 29, 2013) -  eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, announced at today's Ad Age Data Conference in NYC the commercial availability of eXelate optiX, a first to market consumer insights terminal that turns digital consumer interactions into real-time, strategic insights for marketers. Following a successful beta program with over 30 leading brands, optiX has proven to deliver a comprehensive and immediate view of consumer behavior through insights curated from trillions of online and offline data points.

"Consumer insights delivered via traditional market research haven't changed in 20 years. Surveys, panels and in-person polling are dated, self reported, and cannot scale; today's brands are looking for something leaner and faster," said Mark S. Zagorski, CEO, eXelate. "eXelate optiX is the first product designed to put comprehensive and immediate consumer insights directly into hands of marketers and agencies, helping them deepen their understanding of consumers. It's 'Insights-as-a-Service,' and we believe this new model will help revolutionize marketing functions such as strategy, creative, messaging, product, and market research. We want to democratize data-driven consumer insights for every marketer."

eXelate optiX is the first privacy-friendly product of its kind designed to provide an alternative to traditional market research tools, which typically offer a limited picture of consumer behavior. optiX provides a comprehensive multi-channel view of consumers curated through eXelate's census-level data coverage of over 700 million worldwide users across 8,000 consumer behavior segments. And, because optiX insights are based on real-time, directly measurable consumer behavior, mining social media "sentiment" is no longer needed to determine how consumer actions are changing as a result of a brand influencing event.

Leading brands in the CPG, telecom, auto, and insurance industries understand the benefit of comprehensive consumer insights. "eXelate optiX provides another avenue for us to better understand our consumers, and we look forward to continuing to evaluate the capability," said Bob Intarakumhang, Senior Marketing Manager, Allstate Insurance Co.

optiX generates immediate insights that are sourced from trillions of offline and online consumer interactions and made available through real-time dashboards. Rather than waiting for lengthy market research cycles or for complicated reports, marketers can access consumer insights from optiX within an easy-to-use, intuitive user interface and download the results into presentation quality documents and spreadsheets.

Eugene Becker, SVP, Product Management for eXelate, commented, "We believe that a deep understanding of a brand's consumers comes before activating audience targeting tactics across digital media. optiX allows brands to immediately uncover consumer insights that they couldn't find through traditional market research. Whether seeking to determine the impact of a weather event on the demographics of consumers seeking homeowners insurance, analyzing the political inclinations of car shoppers pre- and post- a government shutdown, or determining the favorite TV shows of online luxury shoe shoppers, optiX provides consumer passions, demographics, and purchase propensities in real-time."

As part of the commercial launch, eXelate is offering a no-cost trial version of optiX to qualified marketers for the next 30 days.

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About eXelate
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate's smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon's Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit or follow @eXelate.

Contact Information

  • For more information:

    Carla Rudder
    Blast PR for eXelate
    e: Email Contact
    t: (225)238-1091