National Milk Records plc
LSE : NMRP

March 10, 2009 04:00 ET

Expansion in Ireland

                                                                         GB0033430926/GBP/PLUS-exn
                       National Milk Records plc / Index: PLUS / Epic: NMR.P
10th March 2009
                        National Milk Records plc ('NMR' or 'the Company')
                                       Expansion in Ireland

National  Milk  Records  Plc,  the PLUS-quoted supplier of milk  services,  has  entered  into  an
agreement  with  Progressive  Genetics Co-operative Society Limited  ('Progressive  Genetics')  to
provide  disease testing services and interpretation to complement Progressive Genetics'  existing
milk  recording services in Ireland.  The contract, which has been awarded to NMR's  wholly  owned
subsidiary National Milk Laboratories ('NML'), creates an additional market for the Company and  a
platform from which to build its presence in the Irish milk recording industry.  This new contract
is expected to cover the testing of an initial 30,000 cows by October 2009.

Under  the  terms of the agreement, NML will provide its services and technology to Irish  farmers
through  Progressive  Genetics.  This will enable the Company to expand its  activities  into  the
Irish dairy market alongside recognised regional leaders in the marketplace.  Progressive Genetics
initiated a pilot study testing 4,000 cows for Bovine Viral Diarrhoea ('BVD') and Johne's  disease
in autumn 2008 to determine the level of NML's service and assess the prevalence of disease across
its  farms.   Tests confirmed that 78% of cows showed evidence of infection with  BVD  and  4%  of
animals  had  evidence  of exposure to Johne's disease although some herds had  serious  infection
rates.   The  pilot  study  illustrated farmer support for cost  effective  disease  screening  to
eliminate  or control infectious diseases within their herd and resulted in the commercial  tie-up
with NML.

NML  provides  a  wide range of analysis, which helps provide aggregate data  of  value  to  vets,
research  and educational organisations, feed producers and equipment manufacturers.  The  payment
testing,  which  is  monopolised  in  England by the subsidiary,  detects  Johne's  disease,  IBR,
Leptospirosis  and BVD, and addresses milk buyers increasing concerns about the quality  of  dairy
produce.  National Milk Records Plc has existing long term contracts with Sainsbury Plc 
('Sainsbury') and  Tesco Plc ('Tesco').

NMR  Managing Director Andy Warne said, "This agreement with Ireland's leading provider  of  dairy
and  cattle services is in line with our growth strategy of expanding our reach within the British
Isles.   We  have  a  very dominant position in the UK, particularly in England and  Wales,  where
farmers  recognise  the  overall  cost efficiency and effectiveness  of  managing  quality  in  an
increasingly  competitive market, especially as many major retailers demand quality  testing  from
dairy  farmers.   This position has been recognised by our new partners and  we  look  forward  to
working together to improve disease testing in Ireland."

The directors of the Company accept responsibility for this announcement.

                                             **ENDS**
                                                 
For further information visit www.nmr.co.uk or contact:

    Chris Hughes              NMR                                         Tel: +44 (0) 1249 467 220
    Duncan Vasey              St Helen's Capital                          Tel: +44 (0) 20 7628 5582
    Hugo de Salis             St Brides Media & Finance Ltd               Tel: +44 (0) 20 7236 1177
    Elisabeth Cowell          St Brides Media & Finance Ltd               Tel: +44 (0) 20 7236 1177
                                                 
Notes:

National  Milk  Records  Plc  is  a PLUS-quoted supplier of milk recording  services  in  the  UK,
providing  management information on individual cow's performance in terms of milk quality,  yield
and  fertility.  The Company is acknowledged by the industry as the market leader in the provision
and support of dairy software in the UK and supply aggregate data to over 35 dairy industry bodies
including milk buyers, MDC Evaluations and breed societies.

The  Company  has two wholly owned subsidiaries, National Milk Laboratories ('NML')  and  National
Livestock  Records  ('NLR') which expand the Company's reach across various  areas  of  the  dairy
industry.

NML provides testing to all of the major UK milk buyers and has long term contracts with Sainsbury
Plc  and  Tesco  Plc.  The subsidiary is able to capitalise on current legislation governing  food
production  and hygiene by testing bulk milk samples in its three laboratories based in Harrogate,
Glasgow  and Wolverhampton.  The Company provides a wide range of analysis which helps to  provide
aggregate  data  of  value  to vets, research and educational organisations,  feed  producers  and
equipment manufacturers.

NLR  is  two dimensional, deriving revenue through the distribution of ear tags to dairy and  beef
cattle,  collection of data for sheep breed societies, RFID traceability through the abattoir  and
ultra-sound  scanning of muscle and back-fat for sheep and cattle breeders.   The  EU  legislation
being introduced will govern the 33.1 million sheep in the UK and provide NLR with the opportunity
to extend its reach in the agricultural sector.

Contact Information

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