SOURCE: Callidus Software Inc.

Callidus Software Inc.

August 29, 2012 07:00 ET

ExpeData Identifies a Third More Anonymous Visitors With CallidusCloud's LeadFormix Marketing Automation Solution

PLEASANTON, CA--(Marketwire - Aug 29, 2012) - Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that ExpeData, an innovative software company and global leader in natural input technologies, has selected CallidusCloud's LeadFormix marketing automation solution to deliver more sales opportunities. The agreement was signed in the third quarter of 2012.

The CallidusCloud® solution enables companies to identify up to 500% more visitors across their website and five times more sales opportunities from paid search. As a result, companies can improve sales execution and extract more value from advertising programs.

CallidusCloud's LeadFormix solution provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to maximize their sales pipeline growth. The platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues.

LeadFormix is delivered as part of CallidusCloud's sales and marketing suite, a SaaS suite that is designed to help businesses drive enterprise engagement, sales performance management and sales effectiveness throughout the sales cycle with award-winning, multi-tenant cloud software. CallidusCloud offers the following SaaS and mobile solutions: candidate assessment tests for hiring, video interviews, marketing automation, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring, underpinned by analytics and enterprise gamification.

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About ExpeData
ExpeData, an innovative software company and a global leader in natural input technologies, provides an end-to-end software platform that automates the collection of natural input including handwriting at the point of entry. Information captured with tablets or other devices is immediately converted to digital data and seamlessly integrated to backend systems. Straight-through processing eliminates cycle time delays, resulting in unsurpassed workflow optimization and significant cost savings. EDW solutions are used across the globe, delivering value in multiple industries. To learn more, visit http://www.expedata.net.

About CallidusCloud
Callidus Software Inc. (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit www.calliduscloud.com.

©2012. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix, Rapid Intake and 6FigureJobs are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

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