SOURCE: Experian Simmons

Experian Simmons

November 11, 2010 14:53 ET

Experian Marketing Services Welcomes Paul Cannon to the Account Management Team at Experian Simmons

Industry Veteran and Research Expert Selected to Drive Value for Clients

NEW YORK, NY--(Marketwire - November 11, 2010) - Experian® Simmons(SM), the source of superior consumer insights for performance-driven marketers, today announced the addition of Paul Cannon to the Account Management team. In his role as senior account director, Cannon is responsible for managing and growing business with the company's clients within advertising agency holding companies. He will report to vice president of Client Business Development Jim Tobolski.

Cannon brings with him more than 20 years of experience as a leader in the consumer information, media research and software industries. His career, which spans the advertising ecosystem, began in the advertising agency media sector, where he worked on financial, entertainment and automotive accounts.

He transitioned to the research side of the business, managing sales at Nielsen Media Research (now The Nielsen Company) as well as at Strategic Radio Research. From there, he moved on to account service and sales management roles at Marketing Resources Plus (now Arbitron), one of the first PC-based media software companies. Throughout his career, Cannon developed core competencies and skill sets with research software and syndicated data, which will serve him well for the new opportunities ahead at Experian Simmons.

"Experian Simmons works closely with our agency partners to provide them with innovative insights into key consumer groups," said Tobolski. "Paul's primary goal is to embed Simmons services throughout our agency clients' businesses in an effort to bring consumer target profiles to life and drive value."

"Advertising agencies rely on Experian Simmons' high-quality syndicated and custom research to make confident decisions necessary to grow their businesses," said Cannon. "I'm very excited to join the Experian Simmons team and look forward to working with our agency clients to expand their use of Simmons' research." 

Cannon is based in the Experian Simmons New York City office.

About Experian Simmons
Experian Simmons, Experian Marketing Services' consumer research service, has been chronicling the American consumer for more than 50 years. From the products that all Americans buy and the brands they prefer to their Internet shopping behaviors, attitudes and lifestyles and the media that they use, the Simmons National Consumer Studies survey more than 30,000 American consumers each year to deliver reliable national and local data. http://www.experian.com/simmons

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

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