SOURCE: Experian QAS

Experian QAS

May 24, 2011 08:30 ET

Experian QAS Study Reveals Top Retail Banks Rank Contact Data Quality as a Priority for 2011

Sixty-Nine Percent of Top 100 Retail Banks Using Some Form of Address Verification

BOSTON, MA--(Marketwire - May 24, 2011) - Experian® QAS®, a division of Experian Marketing Services and a leading provider of address verification software and services, today released a new contact data quality benchmark report on the top 100 retail banks. The report highlights the key contact data verification practices utilized by the top retail banks and provides tips around how to improve data cleansing practices.

"Inaccurate contact data can affect a variety of bank departments, from customer service and branch operations to compliance. It is not surprising that contact data quality is a priority this year," said Thomas Schutz, senior vice president, general manager of Experian QAS. "Accurate contact data improves efficiency and reduces costs, helping banks improve the bottom line without negatively impacting the customer."

This benchmark report enables banks to compare their address and email verification practices to those of industry leaders. Some tips for improving contact verification include a multipronged approach to data cleansing that takes into account staff training, address and email verification, and the use of third-party data.

To find out how banks are utilizing contact data verification, download the complimentary report: 2011 Contact Verification Benchmark Report: The Top 100 Retail Banks.

About Experian QAS
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. For more information, visit

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact Information

  • Contact:

    Erin Haselkorn
    Experian QAS Public Relations
    1 617 385 6700
    Email Contact