SOURCE: Experian Simmons

Experian Simmons

August 20, 2009 10:30 ET

Experian Simmons Announces Two New Consumer Segmentation Systems

Consumer Segmentation Systems Provide Deeper Insight Into Movie and TV Product Placement, and Retail Shoppers

NEW YORK, NY--(Marketwire - August 20, 2009) - As advertisers and marketers work to stretch their advertising budget, Experian® Simmons(SM) is providing two new complimentary consumer segmentation systems -- Movie and TV Product Placement and Retail Shopper -- to its clients to assist them in decision making. These segments will be effective with the release of the Spring 2009 National Consumer Study/National Hispanic Consumer Study this month.

The Movie and TV Product Placement segmentation system divides Americans into four segments for TV product placement and four segments for movie product placement. Experian Simmons created a free report to provide an overview of the Movie and TV Product Placement segmentation system. Also included in the report are our initial findings, such as the preferred primetime TV show types and movie genres of consumers who remember, try and purchase brands or services they have seen in a TV show or a movie.

The Retail Shopper segmentation system separates American retail shoppers into six segments. Experian Simmons reviewed these six retail shopper segments to discover their likelihood to shop via mail/phone, on the Internet or at a shopping mall; what products they most likely purchased in the past 12 months; and the stores where they shop. To evaluate the results, download the free Retail Shopper segmentation system report.

For more information on the two consumer segmentation systems, please email

About Experian Simmons

As the oldest and most-respected authority on consumer behavior, Experian Simmons has been the Voice of the American Consumer™ for more than 50 years. Experian Simmons' studies chronicle everything, from the products consumers buy and the brands they use to their lifestyles, attitudes and media preferences. With more than 60,000 data variables across almost 500 product categories, Experian Simmons' studies constitute a database of exceptional breadth and depth -- providing actionable insights that help clients connect with their most valuable customers. Visit us at

Contact Information

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    Experian Simmons
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