SOURCE: Business Marketing Association, Southern California Chapter

Business Marketing Association, Southern California Chapter

September 21, 2009 21:36 ET

Experian VP to Keynote 'Micro-Segmentation: A Guide to Marketing to Small Businesses' on September 23rd at the Business Marketing Association Dinner Event in Corona

NEWPORT BEACH, CA--(Marketwire - September 21, 2009) - Micro-Segmentation: A Guide to Marketing to Small Businesses. Denise Hopkins, vice president of marketing and product development for Experian® Marketing Information Services, will keynote September 23rd fall event for the Business Marketing Association, Southern California chapter (SoCal BMA) at the beautiful Champions Club at The Retreat in Corona, Inland Empire.

Located at the base of the Cleveland National Forest, the Nicklaus Design golf course is complemented by a luxurious 25,000-square-foot clubhouse to create a unique golfing experience. Attendees of the SoCal BMA event will have an opportunity to join the all-level golf pro lesson and enjoy a delicious BBQ dinner prior to Ms. Hopkin's presentation.

"This session will outline how linking Business and Consumer data can enhance small business marketing offers... delivering a more complete view of a business... you will discover the benefits of this marketing approach and how to apply them in your campaigns," says Hopkins.

Who: Keynote, Denise Hopkins, Vice President of Marketing and Product Development for Experian® Marketing Information Services

What: SoCal BMA Event - "Micro-Segmentation: A Guide to Marketing to Small Businesses"

Why: "Past research suggests small businesses (firms with fewer than 500 employees) have been able to recover from economic downturns with respect to employment growth more rapidly than their larger counterparts. Research continues to show that small businesses and entrepreneurs will play important roles in the economy's eventual recovery, through their flexibility and ability to create innovative solutions, new industries, and jobs." Source: SBA 2009 "The Small Business Economy"

When: Wednesday, September 23, 2009 - 3:45 Golf; 5:00 Mixer & BBQ Dinner; 6:45 Program

Where: Champions Club at The Retreat - 8007 Softwinds Drive - Corona, CA 92883

Cost: $40-$80

How: Online Reservations can be made for this SoCal BMA event at

About BMA:

For over 87 years, the Business Marketing Association is the nation's only service organization dedicated to business-to-business Chief Marketing Officers, Company Presidents, VPs of Marketing, Marketing Executives, Directors of Marketing, Marketing Managers and Communicators. BMA has earned the respect and loyalty of its members nationwide by following a simple, three-part strategic vision. We intend to remain the primary repository of the best in business-to-business marketing information and resources, attracting the best practitioners and promoting the best practices in the industry. The Southern California Chapter, known as SoCal BMA, serves the greater Los Angeles area, Orange County, San Diego and the Inland Empire.

About Denise Hopkins:

Denise Hopkins is the vice president, of marketing and product development for Experian Marketing Information Services. With over 19 years of experience in direct marketing and data management, she is responsible for the planning and strategic development of B to B and B to C marketing for Experian as well as the development of new data products to assist clients in better targeting prospects.

Prior to her current role, Denise served as the senior director of marketing where she was responsible for product development and marketing for Experian's B to B marketing services. She was responsible for managing the B2B Marketing product line and led her team through the implementation of the company's largest technology re-engineering project.

Prior to joining Experian, Denise was the senior account services director for Aubrey and Associates where she developed marketing plans and direct marketing strategies for financial services companies.

Denise has a MBA from Pepperdine University where she graduated with honors. She received her bachelor's degree in corporate communications from Buena Visa College in Storm Lake, IA.

Denise is a member of the Direct Marketing Association's B to B Council and has spoken on topics impacting marketers at industry and association conferences across the nation. Most recently, Denise was named to B to B Magazine's "Who's Who" list, recognized in the Direct and Database category.

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