SOURCE: Hobnox USA, Inc.

October 16, 2007 13:01 ET

Experience Hendrix and Hobnox Debut Partnership in NYC to Promote Broadcast of Never Before Seen Jimi Hendrix Documentary

NEW YORK, NY--(Marketwire - October 16, 2007) -


Who:

Janie Hendrix, president and CEO of Experience Hendrix, and Jeff Marshall of Hobnox

What:

Janie Hendrix, president and CEO of Experience Hendrix, the family-owned company entrusted with preserving and protecting the legacy of Jimi Hendrix, will be at the Beacon Theater this Wednesday to promote the excusive partnership with international new media start-up Hobnox. The partnership provides Hobnox's recently launched online music channel, Mi145, with the exclusive Internet broadcast rights to American Landing: Jimi Hendrix Live at Monterey, an in-depth look at Jimi's historic American debut.

Hobnox also will unveil the HYPERSHOW(SM) format, a new kind of immersive and interactive experience that allows viewers to explore additional content and gain deeper knowledge behind the artist's influences and creative process. Experience Hendrix LLC believes that the Hobnox Hypershow is the perfect platform to introduce the revolutionary artistry of Jimi Hendrix to the digital generation.

When:

Wednesday, October 17th from 5:30pm - 7:00pm EST - Open Bar

Prior to Hendrix Tribute Concert -- Featuring Buddy Guy, Robert Randolph and contemporary guitarist Kenny Wayne Shepherd. Special guests include Doors guitarist Robby Krieger, Rolling Stones veteran guitarist Mick Taylor and Hubert Sumlin, the Mississippi-born guitarist who worked with both Howlin' Wolf and Muddy Waters.

Where:

Beacon Theatre

2124 Broadway

Corner of Broadway and West 74th Street

New York, NY

ABOUT EXPERIENCE HENDRIX LLC

Experience Hendrix is the family-owned company entrusted with preserving and protecting the legacy of Jimi Hendrix. For more information visit us at www.jimihendrix.com

ABOUT HOBNOX

Hobnox is an international online entertainment and content publishing platform dedicated to finding, celebrating and pushing media from the fringes, outside the framework of traditional entertainment. It's a community built by artists for artists. Hobnox creates original programming and delivers it in a high quality, full screen video environment. U.S. headquarters are in Boston, with additional offices in Cologne, Munich, Berlin and London. www.hobnox.com

Mi145 is an online music channel uncovering the emerging artists of tomorrow showcasing provocative artists of yesterday, highlighting the influential artists of today. Mi145 features an eclectic mix of music programming including live performances, interviews, music videos and original Mi145 programming for today's adventurous music fans.

Contact Information

  • Contact Information:

    For Experience Hendrix:
    Bob Merlis/M.f.h.
    Los Angeles, CA
    323.962.6887
    Email Contact

    For Hobnox:
    Elizabeth Rizzo
    SHIFT Communications
    617.779.1845
    Email Contact