SOURCE: Atlantic Records

August 21, 2012 14:46 ET

Experience the Making of Multi-Platinum Superstars' Matchbox Twenty's "She's So Mean" Music Video in Immersive 360 Degrees

PITTSBURGH, PA--(Marketwire - Aug 21, 2012) -  What happens when the members of the Grammy-nominated multi-platinum rock band Matchbox Twenty take positions at North, South, East and West, turn to face each other and let the music fly...! See it here... watch their 360 degree video produced by 'The Integration Company' for their new hit single "She's So Mean" recorded using GoPano technology in advance of their highly anticipated new studio album NORTH which will be released on Emblem/Atlantic Records September 4, 2012.

To view the video visit: and to embed:

Use your mouse and/or arrow keys (or use your finger to swipe in the GoPano iPhone app) to look around in the 360 degree music video and discover something new each time you watch the video. The GoPano technology allows music fans to interact with the same video from a perspective of their choice just as if they have the ability to control the direction of the camera by dragging the video left, right, up or down.

The GoPano technology introduced 360 degree video to the masses with their website and iPhone attachable lens -- GoPano micro. Matchbox Twenty used the GoPano technology to record 'behind the scene' videos in 360° giving their fans an immersive experience which is like actually being there, and the result is mind-blowing.

GoPano's 360 degree video technology was originally designed for the military and the aviation industry; however, the company has expanded that footprint, making 360 degree video available in the consumer space with products like the GoPano plus and the GoPano micro. In late 2011, the first ever 360 degree video sharing website, was launched, and in less than a year users have shared and uploaded nearly 10,000 videos. "Using GoPano technology, users can create a next generation video experience. Using GoPano lens attachments like the GoPano plus, GoPano micro or custom GoPano lenses, users share not only a video but an immersive experience," said Tim O'Neil, CEO of EyeSee360, creators of the GoPano technology.

About GoPano
Founded in 1998 as an offshoot of Carnegie Mellon University, EyeSee360, the creators of GoPano technology, is a leader in one-shot panoramic imaging for both still and video photography. EyeSee360 has applied decades of research in robotic vision, image rendering, and software interface expertise to the challenge of creating interactive panoramic still images, prerecorded and live 360 degree video. Widening the angle of iPhone video, GoPano micro brings panoramic video to the masses, changing how 360 video will change the world. To learn more about the GoPano technology, visit or 'Like' the GoPano facebook page or follow GoPano on twitter.

About TIC
The Integration Company was formed from a vision and a belief that treating the area of production between live action and post production with a level of precision and respect is extremely valuable. The Integration Company artist have been involved in some of the most widely seen films, commercials and music videos of all time. Founded by Tim Conway and Del DePierro in 2008 it has already serviced clients on major motion pictures like The Spirit, and W plus commercials for Expedia and Hulu which was first aired during the 2009 Superbowl.

About Matchbox Twenty
Matchbox Twenty have sold over 30 million albums to date. They were named "Best New Band" in the 1997 Rolling Stone Readers Poll, and followed the RIAA Diamond Award success of their 1996 breakthrough debut, "YOURSELF OR SOMEONE LIKE YOU," with two more multi-platinum sets -- 2000's "MAD SEASON" and 2002's "MORE THAN YOU THINK YOU ARE." Among their many accolades are five Grammy nominations and three American Music Awards nominations, while vocalist and songwriter Rob Thomas has earned three Grammy Awards, 11 BMI Awards and has been twice named Billboard Songwriter of the Year.

The band has had an extraordinary string of hit singles, including the #1-charting "Push," "3AM," "If You're Gone," "Bent" (which also marked the band's first #1 on the prestigious Billboard "Hot 100"), "Disease," and "Unwell," plus such top five favorites as "Real World," "Back 2 Good," "Mad Season," "Unwell," and "Bright Lights."

In 2007 the band released EXILE ON MAINSTREAM, which combined a six track EP of new songs, including the smash hit and biggest selling single to date, "How Far We've Come," along with a retrospective of the band's greatest hits culled from their previous three albums.

On September 4th Matchbox Twenty will release NORTH, their first album of all new material in close to a decade. The album reunites the band with longtime producer Matt Serletic and features the hit single "She's So Mean."

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