SOURCE: Experience Project

Experience Project

February 01, 2011 11:00 ET

Experience Project Raises C Round of Financing

D.E. Shaw Leads Round to Fund the World's Largest and Fastest-Growing Social Network Based on Life Experiences

SAN FRANCISCO, CA--(Marketwire - February 1, 2011) - Experience Project, the company behind ExperienceProject.com, the world's largest online community of shared life experiences, today announced it has raised a C round of venture financing led by D.E. Shaw. Previous investors include Floodgate and Ron Conway's Angel Investors. The company will use the new funds to further develop the Experience Project platform and to expand into new markets. The company also announced today that Peter Jackson has joined Experience Project as CEO (see Experience Project Names Peter Jackson New CEO), and will build on the company's astonishing growth.

Since its inception in 2007, ExperienceProject.com has seen triple digit annual growth and now features more than seven million life experiences shared by more than three million people. ExperienceProject.com started with one single group and now has more than 300,000 groups and communities ranging from health-related experiences to fly-fishing to family life. ExperienceProject.com has become the Web's top destination for people to share personal experiences and engage with others about their life stories and passions. The site receives more than 4.4 million unique visitors and 58 million page views per month. Registrations have grown 90% annually and users spend more than 25 minutes on the site per login. This massive growth has fueled a powerful, life-changing force, connecting people around shared experiences and passionate interests.

"Experience Project is a true phenomenon. It started out with the simple purpose of creating a way for people to connect with other people around deeply personal life experiences and challenges," said Mike Maples of Floodgate. "And now it's the Web's largest network for sharing life's passions and stories. We believe Experience Project has the potential to become one of the most important companies in the world and we couldn't be more excited about the future of the company and its massive opportunity to connect people and inspire them to get involved in important causes."

Experience Project recently introduced BroadCause, a new social media platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. Each week, BroadCause showcases one cause, which is then socialized to an audience of 10+ million people, ready to participate, engage and support. BroadCause has already completed successful campaigns in partnership with top brands:

  • A partnership with Dreyer's & Edy's Fruit Bars in support of pediatric cancer research reached 6.9 million people and generated 13+ million impressions across Facebook posts, Tweets and ExperienceProject.com stories and comments.
  • Over the past three months, Paramount Pictures' Waiting for Superman, Lionsgate Films' For Colored Girls, American Express Members Project and Haagen-Dazs have all partnered with BroadCause to advance cause-based initiatives. Many other brands are in the queue for 2011. 

"I joined this company because I believe it can change the world by directly helping billions of people worldwide," said Peter Jackson, Experience Project CEO. "Its impact is beyond anything I've ever seen, and the team is a group of brilliant innovators who are driven by an intense passion to create something important. Experience Project is a massive social network for good and I couldn't be more excited to get involved."

About Experience Project

Experience Project is the company behind ExperienceProject.com, the world's largest community of shared life experiences online. Experience Project is focused squarely on connecting people around life experiences and passions. ExperienceProject.com now features more than seven million life experiences shared by more than three million people, with a monthly footprint of more than five million individuals. Experience Project started with one single group and now has more than 300,000 groups and communities ranging from health-related experiences and raising children to baking and fly-fishing. Experience Project recently introduced BroadCause, a new social media platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. Privately held, Experience Project, Inc. is backed by D.E. Shaw, Floodgate and Ron Conway's Angel Investors. For more information, visit http://www.eproject-inc.com.

Contact Information