October 21, 2005 06:00 ET

The Experiential Agency Selected as Event Production Company for Chicago's Dream Halloween® Benefit for the Children Affected by AIDS Foundation (CAAF)

Annual Fundraising Event Promises a Family-Halloween Wonderland

CHICAGO, IL -- (MARKET WIRE) -- October 21, 2005 -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, today announced it has been named event agency of record for Dream Halloween® in Chicago, an annual event which benefits the Children Affected by AIDS Foundation (CAAF). Dream Halloween® Chicago takes place this year on Saturday, October 22 at the Windy City Fieldhouse in the heart of Chicago.

The Experiential Agency has been contracted to produce the 2005 Dream Halloween® Chicago. It is their second year working with CAAF, the nation's leading organization addressing the daily needs of both children infected with HIV and children affected by AIDS.

"Dream Halloween® is our most important fundraising activity, and our Chicago event continues to expand in scope," said Cathy Brown, Executive Director of CAAF. "The Experiential Agency has done a fine job of creating a family-oriented event, where every child can realize their 'dream' of what Halloween should be. We're looking forward to utilizing their skills to help make the 2005 Dream Halloween® Chicago the best event the Chicagoland area enjoys this year."

Darren Andereck, Vice President of The Experiential Agency, Inc., states, "We feel fortunate to be working with CAAF and help raise funds for such a worthy cause. It is wonderful to be so involved, especially with the children at this event."

About CAAF

CAAF is the only organization devoted solely to providing social, educational, recreational and other critical support programs to vulnerable children impacted by HIV/AIDS in the U.S. and other countries. CAAF was founded in Los Angeles in 1993 by Joe Cristina, a Mattel, Inc. executive whose desire to help children was inspired by the outpouring of support he received when he disclosed his own HIV+ status.

About XA

XA is a holding company for several wholly owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

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