SOURCE: Authentify, Inc.

Authentify, Inc.

May 30, 2012 07:00 ET

Expert Panel Explores Latest Authentication Innovations at NACHA's Internet Council Meeting

Authentify CEO Peter Tapling Moderates Session

CHICAGO, IL--(Marketwire - May 30, 2012) - Authentication has become a critical component of digital commerce and grown in stature as the subject of updated Federal Financial Institutions Examination Council (FFIEC) guidelines.

Peter Tapling, CEO of Authentify, a global leader in telephone-based out-of-band authentication, and a panel of industry experts will bring to light the latest innovative uses of authentication technology in the fight against online payment and transaction fraud in a panel discussion at NACHA's Internet Council meeting. The event, "Re-calibrating Your Expectations in the New 'Real-World' of Payments," is being held in Milwaukee, Wisconsin June 6 - 7, 2012.

Tapling will be joined by Andy Foote, vice president at Wells Fargo; Courtney Golden, senior manager of product management at eTrade; Mike Mulholand, director of fraud solutions strategy at Memento; and Joe Triano, principal of Joseph Triano Consulting.

The panel, "Leveraging Authentication Technologies to Protect Payments and Transactions," will be presented on Wednesday, June 6th from 10:30-12:00 p.m. The ecommerce and banking security experts will discuss balancing the use of various authentication approaches in light of customer experience and risk management goals. They also will be discussing the myriad of options for authentication technology in the context of financial services and payment.

"Because cybercriminals continue to become more sophisticated and organized, innovation in authentication solutions must evolve at a rapid pace," said Tapling. "During the panel we will be exploring how leaders in ecommerce and banking are tackling fraud by applying the latest advances in authentication technologies. The panelists represent large banks, small banks, service providers and industry experts. I expect the different points of view will be illuminating."

One important theme will be how to use mobile devices to get consumers more directly involved in monitoring their own accounts. This imperative was underscored by a recent survey showing that banks report their customers find fraud 82 percent of the time before the bank has even detected it. The panel will be discussing how a convenient always-on app on a smartphone or PC, such as Authentify's new 2CHK app, enables the legitimate account owner to review and approve, or more importantly cancel if needed, transactions that are about to be processed against their accounts.

Authentify introduced telephone-based OOB authentication to the market and today has the most industry experience and expertise in deploying solutions and providing services. A proven and effective countermeasure recommended by federal authorities, regulators and leading consulting firms, OOB authentication is used by banks and ecommerce providers to protect against man-in-the-browser attacks designed to steal login credentials or hijack online sessions. The capability to add OOB safeguards within multiple layer security models fulfills industry best practices as recommended by the FFIEC, Gartner Research, Inc., the FBI, the U.S. Secret Service and NACHA.

Under the leadership of Susan Pandy, senior director for Internet and ecommerce at NACHA, the Internet Council works to advance electronic commerce over open networks by enabling digital business in a straightforward, secure and cost-effective manner. For more information on the Internet Council, the June 6 - 7 meeting in Milwaukee and future meetings visit

About Authentify, Inc.
Authentify, Inc. is a leading global provider of telephone-based Out-of-Band (OOB) authentication services. With a client list that includes five of the world's top ten banks, three of the five largest ecommerce websites and two of the top four insurance companies in North America, Authentify has the most experience and expertise in deploying OOB solutions in the industry. These multi-factor authentication (MFA) services enable organizations that need strong security to quickly and cost-effectively add two-factor or multi-factor authentication layers to user logons, transaction verifications or critical changes such as adding an ACH payee, resetting passwords or changing contact information. The company's patented technology employs a service-oriented message architecture and XML API to seamlessly integrate into existing security processes. Authentify markets primarily to financial services firms that need to protect their clients' online accounts, corporate security professionals managing access control, and emerchants who want to limit fraud on their sites.

For more information, visit Authentify at:

Authentify is protected by numerous granted and pending U.S. and International patents including U.S. PATENT NOS. 6,934,858 / 7,383,572 / 7,461,258 / 7,574,733.

Contact Information