October 21, 2008 09:03 ET

ExpertCEO Launches Web-Based CEO Network

Senior Executive On-Line Forum Focus Is Business, Not Social

SAN FRANCISCO, CA--(Marketwire - October 21, 2008) - ExpertCEO (, a private online community for senior executives, today announced the general availability of its innovative platform connecting corporate leaders to one another and the resources they require. ExpertCEO members can quickly solve real-world business problems by confidentially exchanging ideas with peers, asking questions of experts across a range of disciplines and locating trusted resources. The site combines the power, speed and scale advantages of social networking technology with concepts proven by membership in traditional CEO organizations.

ExpertCEO provides CEOs with instant access to valuable information, a variety of perspectives and thought-provoking content -- all within a secure environment. Lively, high-level site discussions span a wide variety of topics including financing, board governance, compensation, offshore product development and options vesting acceleration on acquisition.

"ExpertCEO is a very powerful tool for C-level leaders who may need fresh input or can sometimes feel isolated when facing urgent challenges. Our on-line CEO network enables top-tier leaders to find solutions quickly by tapping into the wisdom of their peers," said Ken Ross, founder and CEO. "In just a few months, this unique forum has forged substantive connections among C-suite executives across industries and geographies -- whether they lead start-ups or publicly traded organizations. That's why we're seeing rapid growth in membership, mirrored by robust demand from sponsors. ExpertCEO represents a highly cost-effective opportunity for advertisers targeting business leaders who make and influence big-ticket spending decisions."

ExpertCEO members have been impressed with the functionality of the site and the extremely high-caliber interactions. "Based on suggestions from several ExpertCEO members, we implemented a business model change that has already improved cash flow," said Don Parsons, CEO of Advertising Audit & Risk Management. "The advice gave me a higher level of confidence, not only that we could successfully implement the change, but that new terms would be readily accepted by our clients and be more in-line with value provided." Member James Blayney, president of Rust Consulting, observed, "ExpertCEO is an essential venue where I can share my decades of experience and learn something new in the process. I find myself looking forward to the weekly digests so I can see what other CEOs are talking about, add my perspectives and gain insights into issues that help me to be a better CEO."

The ExpertCEO network also benefits from a panel of expert advisors who are "on call" to answer members' questions. Those responding to queries include James D. Robinson III, general partner of RRE Ventures and former CEO & chairman of American Express; and David Hornik, General Partner of August Capital Partners.

To assist with its own strategy and growth, ExpertCEO has established an Advisory Board comprised of accomplished professionals with unique understanding of senior executives' concerns and behavior, as well as domain knowledge around use of the Web to share information and ideas. Advisory board members include Gordon Crovitz, columnist and former publisher of The Wall Street Journal; Thomas J. Friel, former CEO & chairman of executive search firm Heidrick & Struggles; and Kathy Yates, CEO of

About ExpertCEO

ExpertCEO is a private on-line community where senior executives can confidentially exchange ideas with peers, locate trusted resources, ask questions of experts across a range of disciplines and quickly solve real-world business problems. ExpertCEO applies social networking technology to enable CEOs to solve real-world business issues. Please visit to learn more.

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