SOURCE: Experticity

May 02, 2007 10:00 ET

Experticity Named as a Red Herring 100 Spring 2007 Winner

Award Recognizes the 100 "Most Promising" Companies Driving the Future of Technology

SEATTLE, WA -- (MARKET WIRE) -- May 2, 2007 --Experticity, the pioneer of live video-assisted customer support solutions for retail and other service industries, today announced that it has been selected as a recipient of the Red Herring 100 Spring, an award given to the top 100 private technology companies based in North America.

"Having received more than 800 submissions, it is clear that we are witnessing a new outburst of creativity," says Joel Dreyfuss, Editor-in-Chief of Red Herring. "With venture capital flowing again, it's exciting to see technology innovators and business investors collaborate to create disruptive technologies. The Red Herring 100 North America companies are impressive up-and-comers, and definitely the ones to watch."

Experticity empowers retailers to do more with less by integrating its Experticity software platform to serve up expert customer assistance via two-way, video and data enabled customer service stations. Staffed by a retailer's best and most knowledgeable sales associates, Experticity enables retailers to distribute customer service and sales associates to multiple retail stores, improving service levels and opening up new opportunities to sell more specialized products and services. Currently being rolled out by several major retailers in the U.S., Canada, and Europe, retailers are adopting Experticity as a way to better serve today's more informed consumer who now has more shopping options, less time and less patience.

"On behalf of all of our employees, we are honored to receive this recognition from one of the most recognized business technology media companies in the world," said DL Baron, founder of Experticity. "The Experticity platform is radically changing the retail landscape and promises to fundamentally transform the shopping and service experience for consumers. We have aggressive goals for the remainder of 2007 and are encouraged to see that our hard work has been recognized by Red Herring."

Red Herring's annual lists of top private companies are an important part of the company's tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work. Red Herring's editorial staff rigorously evaluated more than 800 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

About Red Herring

Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at

About Experticity

Headquartered in Seattle, Washington, Experticity is the pioneer of live on-screen expert staffing technologies and has been developing remote service solutions for the retail and hospitality industry since 2005. Experticity's patent-pending, proprietary right-staffing technology enables companies to load-balance live customer service staff from a remote location to service front-lines, using real-time, two-way video, audio, and data screens to provide customers with a personalized, one-on-one service experience.

Contact Information

  • Press Contact:
    Robert Nachbar
    Kismet Communications