SOURCE: Experticity

February 16, 2007 11:55 ET

Experticity Partners With The CPM Group to Expand Presence in European Market

Europe's Number One Field-Marketing Organization to Help Bring Next-Generation Customer Service Technology to European Retailers

SEATTLE, WA. -- (MARKET WIRE) -- February 16, 2007 -- Experticity, the pioneer of live video-assisted customer support solutions, today announced that it has entered into a non-exclusive partnership with The CPM Group, Europe's number one field-marketing agency employing more than 20,000 associates across 10 European countries and Australia. Similar to trends in the United States, European retailers have witnessed a dramatic decline in customer satisfaction due to chronic labor shortages and inexperienced sales staff on the retail floor.

Experticity's LiveSupport enables retailers to put remote expert customer agents where customers need them most -- at the point of purchase. Experticity's LiveSupport solution is currently being pilot tested in several major retailers in the United States and Canada.

"European retailers have proven highly receptive to new technologies that improve the shopping experience for their customers and we are confident that they will find LiveSupport to be a key competitive differentiator that provides a more personalized service and substantially improves the shopping experience," said D.L. Baron, founder of Experticity. "Partnering with the CPM Group represents an important first step for Experticity to establish a foothold in this mature market and we are fortunate to have an experienced and trusted partner to help us broaden this critical sales channel."

"Experticity's live video-customer support system is not only radically changing the way retailers provide customer service but also offering new opportunities to sell more specialized products and services," said Tom Preece, CEO of the CPM Group. "We are excited to work with Experticity to bring these new technologies to the European market while helping our retail partners embrace the latest technologies that are quite literally changing the face of retail."

More information can be found by visiting Experticity's website at

About Experticity

Headquartered in Seattle, Washington, Experticity is the pioneer of live on-screen expert staffing technologies and has been developing solutions to facilitate customer service for the retail and hospitality industry since 2000. Experticity's patent pending, proprietary right-staffing technology enables companies to load-balance live customer service staff from a remote location to retail front-lines, using real-time, two-way video, audio, and data screens to provide customers with a personalized, one-on-one service experience.

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