SOURCE: Experticity

January 30, 2008 09:00 ET

Experticity Selected to Join Microsoft Startup Accelerator Program

Global Program Helps Accelerate the Success of Innovative Startups Committed to Microsoft's Platform Technologies

SEATTLE, WA--(Marketwire - January 30, 2008) - Experticity, the pioneering provider of video-assisted customer support solutions, today announced that it has been selected to join the Microsoft Startup Accelerator Program. Stewarded by the Emerging Business Team (EBT) at Microsoft Corp., the program is designed to connect high-potential startups committed to the Microsoft platform to an extensive support network that provides access to Microsoft people and programs, guidance on future directions, and support to accelerate their success.

"Microsoft has been a valued partner to Experticity since we first began development of our customer service platform several years ago and we are honored to be part of Microsoft's Startup Accelerator Program," said DL Baron, founder of Experticity. "This past year has been full of milestones for Experticity with the announcement of Experticity@Home as well as being named by Red Herring magazine as one of the most promising companies in the world. We look forward to our continued work with Microsoft in our mission to help retailers radically improve their customer service levels."

Microsoft is committed to serving as a valuable technology and business partner for emerging startups and their investors. Companies are selected to join the program based on their innovation, marketability, growth potential, funding, platform decision and strategic importance to Microsoft. These companies receive customized engagement plans designed to support their software development and increase market visibility. The program is now open to interested startups, which can apply via a profiling process outlined at the Microsoft Startup Zone at

"The solutions being delivered by Experticity exemplify the innovation that is possible with Microsoft platform technologies," said Rodney Bowen-Wright, Director of Business Development at Microsoft. "As part of the Microsoft Startup Accelerator Program, Experticity will be able to build on its vision of a more personalized customer-oriented retail experience and we look forward to supporting its success."

The Microsoft EBT evaluates hundreds of technology startups each year to identify those with the strongest potential to succeed in the market, shape the industry's future, and enhance the overall value of Microsoft products and services for customers. The Microsoft Startup Accelerator Program shines the spotlight on some of the most promising startups and provides good examples of how startups can work successfully with Microsoft.

About Experticity

Headquartered in Seattle, Washington, Experticity is the pioneer of live on-screen expert staffing technologies and has been developing remote service solutions for the retail industry since 2005. Experticity's patent pending, proprietary right-staffing technology enables companies to load-balance live customer service staff from a remote location to service front-lines, using real-time, two-way video, audio, and data screens to provide customers with a personalized, one-on-one service experience. In 2007, Experticity was recognized by Red Herring Magazine as one of the Top 100 most promising technology companies in the world.

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