SOURCE: Experticity

January 16, 2007 13:49 ET

Experticity Supports Customers From the Doorway to the Desktop With Release of LiveSupport™ 3.0

On the Store Floor, at Home, or On the Go, New Version of LiveSupport Puts Expert Customer Service in the Hands of Consumers

NEW YORK, NY -- (MARKET WIRE) -- January 16, 2007 -- NRF, Booth 818 -- Today's consumer is a bit like the bionic man -- smarter, faster, and seemingly able to be in many places at one time. To better serve today's better informed, demanding consumer, Experticity, the pioneer of live video-assisted customer support, announced the release of LiveSupport 3.0 which transforms the way retailers provide expert customer support -- regardless of whether a customer is in the aisles, at home, or on the go.

Experticity will provide live demonstrations of LiveSupport in Microsoft's booth at this year's National Retail Federation tradeshow, showing how retailers across a variety of retail segments can easily integrate the LiveSupport system into their current store environments to provide an enhanced shopping experience for consumers and a better way to allocate precious in-store resources for retailers.

"The dynamics of retailing are changing. Retailers are recognizing the crisis in customer service and growing lack of satisfaction," said D.L. Baron, founder of Experticity. "Forward-thinking retailers understand that customers are abandoning their shopping carts in greater numbers and that they need to upgrade the way they think about customer service. LiveSupport 3.0 is now operating in a variety of store environments -- from big-box office supply stores to cellular providers -- and the response has been overwhelmingly positive. Not only are retailers discovering that customers are getting better service, they're also realizing that there are new opportunities to grow their business and reduce costs."

LiveSupport 3.0 is the only retail-specific solution on the market to provide high-quality, live video customer support designed to engage customers at the point of purchase while providing store managers with a new vehicle for improving service levels. Some of the new features of LiveSupport 3.0 include:

--  Optimized Video - LiveSupport dynamically adapts data feeds and
    maximizes throughput to display high-quality, large-format video - both in
    a store or in the customer's home.
--  Onscreen Ink - Using digital ink technologies, a LiveSupport agent can
    use the screen as a virtual canvas to better assist and inform customers.
    For instance, a big-box store might use this feature to draw an on-screen
    map for product locating.
--  Mobile Phone Support - The next generation of shoppers will view their
    mobile device as a virtual shopping assistant. Using LiveSupport, retailers
    can easily push in-store coupons, promotions and product information to
    customers via their mobile phones, creating a more personalized shopping
    experience for the consumer and providing retailers 360-degree contact with
    customers.
--  Vista Compatibility - Built from the ground up on Microsoft
    technologies, Experticity takes advantage of many of the advanced features
    of Windows Vista, enabling consumers to conduct live on-screen customer
    service sessions wherever they might be.
    
More information can be found by visiting Experticity's website at www.experticity.com.

About Experticity

Headquartered in Seattle, Washington, Experticity is the pioneer of live on-screen expert staffing technologies and has been developing remote service solutions for the retail and hospitality industry since 2000. Experticity's patent pending, proprietary right-staffing technology enables companies to load-balance live customer service staff from a remote location to service front-lines, using real-time, two-way video, audio, and data screens to provide customers with a personalized, one-on-one service experience.

Contact Information

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