Northern Lights Direct

Northern Lights Direct

January 16, 2014 08:00 ET

Experts Offer Direct Response Insights and Advice for 2014

CHICAGO, ILLINOIS--(Marketwired - Jan. 16, 2014) -

Editors Note: There are two photos associated with this press release.

In their latest articles, two experts from leading brand direct response (DR) agency, Northern Lights Direct, share their DR marketing insights and advice for 2014 in both the American and Canadian markets.

Authored by Rebecca Barr, Vice President, U.S. Media and Pippa Nutt, Senior Vice President, Online & Canadian Media - both seasoned DR professionals with extensive years of experience in DR marketing - the articles outline upcoming trends and tips.

"Not all the upcoming DR challenges are easily quantifiable, so it can be tricky," says Barr of the American market. "To survive, marketers will have to be proactive instead of reactive."

Nutt gives her take on DR in Canada. "It's a brave new world, and marketers will need to evolve with new technologies and the changing market place."

For more on what to expect in 2014, read the full articles:

DR Outlook and Trends to Watch for in 2014 - US

Five DR Trends to Watch for in 2014 - Canada

Northern Lights Direct is a leading brand direct response agency with offices in Chicago and Toronto. Services include strategic planning, media management, and creative and production services for direct response television (DRTV) and direct response online. The Art & Science of the Sell.

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