Northern Lights Direct

Northern Lights Direct

January 10, 2013 07:30 ET

Experts Offer Strategies to Face 2013 DRTV Media Challenges

CHICAGO, ILLINOIS--(Marketwire - Jan. 10, 2013) -

Editors Note: There are two photos associated with this press release.

Experts with leading brand direct response (DR) agency, Northern Lights Direct, have offered their insights on how to overcome the DRTV media challenges advertisers are expected to face in 2013 in both the U.S. and Canada.

Rebecca Barr, Vice President, U.S. Media and Pippa Nutt, Senior Vice President, Online & Canadian Media are seasoned professionals with nearly 20 years experience in DR marketing in both the corporate and nonprofit sectors.

"The changing landscape will require you to be on your toes and to continually refine your focus," says Barr of the American market.

Nutt gives her outlook for the Canadian media environment: "Without a doubt, 2013 will put DR media-buying expertise to the test, negotiating every penny on the path to positive ROI."

To read more of their insights and advice, follow the links below:

2013 DRTV Media Outlook - American Market

2013 DRTV Media Outlook - Canadian Market

Northern Lights Direct is a leading brand direct response agency with offices in Chicago and Toronto. Services include strategic planning, media management, and creative and production services for direct response television (DRTV) and direct response online. The Art & Science of the Sell.

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