SOURCE: ExecEvent


April 02, 2012 11:00 ET

Experts to Share Proven Innovation in Fueling Tech Marketing ROI

ExecEvent Announces Agenda for First-Ever Marketing Summit Focused on the Needs of Tech Marketing Execs

SANTA CLARA, CA--(Marketwire - Apr 2, 2012) - The ExecEvent today announced the first ever Tech Marketing Summit -- an event dedicated to fueling marketing ROI and bottom line business growth for technology vendors. Technology marketing leaders will share innovative strategies and tactics, proven to power marketing success with today's digitally empowered technology buyers. Marketing leaders will learn how to shift their thinking to successfully create distinct market positions, compelling market-positioning stories and to leverage digital channels for optimum marketing ROI.

The keynote address by Rebel Brown, "Shifting from 20th Century Status Quo to 21st Century Marketing for Tech Companies," will address old and new paradigms in marketing. For more than two decades, Ms. Brown has positioned and repositioned technology companies including business and market strategy, corporate and product positioning and go-to-market launches. Her book Defy Gravity addresses today's dynamic markets and teaches executives to create market strategies that fuel high velocity growth, in any economy.

"Forget the one-size-fits-all marketing processes," said Brown. "Everything shifted in the new economy, and that means we have to learn to think differently and be unique. Today's buyers can research, compare and buy solutions, without us ever knowing they were even looking. How's that for a shift? Either we shift with our buyers, or we'll be left behind."

Industry luminaries will lead discussions on topics that in today's business environment are beyond relevant to tech marketers -- they are critical to a company's success. Gary Orenstein, a Silicon Valley mega-marketer and now VP of Products at Fusion IO, will explain how to attract partner and end-user attention to accelerate startup transitions from concept to market contender. Analyst, consultant and C-level advisor Steve O'Donnell, formerly the global head of data center operations at British Telecom, will share proven strategies for marketing to C-level customers. Kathy Klotz-Guest, a veteran marketing exec and CEO of Keeping It Human, will lead a panel discussion on closing the gap between sales and marketing departments to fuel revenue growth.

Steve Duplessie, Founder and Sr. Analyst at the Enterprise Strategy Group (ESG) will share his perspectives on tech marketing -- what works, when, and why. Some marketers simply don't understand their market, and worse, their actual objective. That makes it impossible to succeed without dumb luck. Steve will show examples of what works, and more importantly, what doesn't -- and why.

The Marketing Professionals Summit is an exclusive, private, industry event bringing tech marketing leaders together to share trends and strategies that are proven to fuel kick butt business success. Attendees can also network with other top technology marketing executives. The event will be held May 1-2, 2012, at Santa Clara, Calif.'s Network Meeting Center, Great America Parkway. Attendance is limited to 180 qualified senior tech-marketing executives.

For a complete list of presentations, panels and discussions please see

Registration is now open. For more information visit

About The ExecEvent
The ExecEvent is an exclusive industry-insider only business development event designed to maximize growth and profit potential for CxO and VPs of vendor companies, financial executives and high-level consultants. The ExecEvent is owned by Port Matters Corporation. Information can be found at

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