Northern Lights Direct

Northern Lights Direct

January 29, 2015 08:00 ET

Experts Weigh in on the Evolution of Direct Response in 2015

CHICAGO, ILLINOIS--(Marketwired - Jan. 29, 2015) -

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To usher in a brand new year, two experts from leading brand direct response (DR) agency, Northern Lights Direct, have identified key direct response marketing trends to look out for 2015 in both the U.S. and Canada.

Drawing from their years of expertise in the DR industry, Rebecca Barr, Vice President, U.S. Media and Pippa Nutt, Senior Vice President, Digital & Canadian Media have seen it all. Both cite the rapid rise of technology as the reason behind the ever-evolving media landscape and offer critical insights to cope with the shift.

"Marketplace fragmentation is the new normal," says Barr of the American market. "But the savviest of direct response advertisers will find a way to maximize the opportunities at large."

Nutt has an equally optimistic take on the Canadian DR market: "Digital is shaking things up, but as long as the industry embraces consumer behaviors, these are exciting times for DR marketers."

For more on what to expect in 2015, read the full articles:

Direct Response TV Media: US Outlook and Trends in 2015

2015 Canadian DR Outlook: The Year of Digital Disruption

Northern Lights Direct is a leading brand direct response agency with offices in Chicago and Toronto. Services include strategic planning, media management, and creative and production services for direct response television (DRTV) and direct response digital. The Art & Science of the Sell.

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