SOURCE: Expo Holdings, Inc.

August 06, 2009 11:37 ET

Expo Holdings, Inc. Chooses Two Finalists for Naming/Branding of New Proprietary Consumer Product

NORTH WILKESBORO, NC--(Marketwire - August 6, 2009) - Expo Holdings, Inc. (PINKSHEETS: EXPH) has chosen two finalists in the naming/branding selection for its new proprietary consumer product.

Moving Ideas, Inc. -- a marketing and brand communications agency based in Huntersville, NC -- recently presented 10 outstanding name and branding selections for the company's new proprietary product. After all were considered, the list was narrowed down to the final two. Both are ready for trademark application and would offer excellent brand development potential.

"We are progressing rapidly with our branding strategy. We will soon unveil our new product to the public, and expect a warm reaction from the retail market. Next week we will be shooting an informational video about our new product. We're busy designing the set and preparing for this significant milestone," said Expo Holdings CEO James Brown.

Jenny Moates, President of Moving Ideas, Inc., said, "While I was confident in all of the names presented, the two that were selected are the strongest. When considering branding, you want to choose a name that is easy to pronounce and memorable, and both of these are. When we develop names for a consumer brand it's important to create something original and that speaks to the product's unique benefits. We are pleased with the direction and will continue to move the branding initiative forward."

Additionally, Brown stated, "Our new consumer product will be introduced to the public in the next few weeks and we anticipate retail availability in the coming months."

About Expo Holdings, Inc.

Expo Holdings operates in North Wilkesboro, NC. D&D Displays is a wholly owned subsidiary of Expo Holdings, which specializes in custom cabinetry and high end store fixtures for retail vendors such as Newell-Rubbermaid, Inc., Bosch Tool Corporation, Kronotex, USA, and Lowe's Companies. D&D Displays has been in operation since 2000 and joined Expo Holdings in 2006.

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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