SOURCE: Expo Holdings, Inc.

September 15, 2009 11:00 ET

Expo Holdings, Inc. Launches New Division and Brand

NORTH WILKESBORO, NC--(Marketwire - September 15, 2009) - Expo Holding, Inc. (PINKSHEETS: EXPH) has launched their new division and brand -- etc. (Easy Transitional Cabinetry). Pronounced "etcetera," this new division is transforming the face of the cabinetry industry... literally. Etc. is a patent-pending cabinetry system that allows anyone to easily slide out the front components of their cabinetry, including face frame, doors and drawers, and replace with new ones.

With etc., consumers can enjoy the versatility of making easy cabinetry updates without the help of a professional. This easy Do-It-Yourself system requires no tools and can be completed in a fraction of the time it would take to replace traditional cabinetry. And, because you are simply changing out the face frames of the cabinetry, you don't have to pay for entirely new cabinetry units.

The use of etc. will also change the commercial industry. Property managers can easily replace one or all of the components in a unit -- minimizing repair and replacement costs. In a large facility such as a hotel, cabinetry components can be updated easily and cost-effectively with minimal downtime.

"We are very pleased to launch our new division and brand," said James D. Brown, CEO of etc. "Our goal is to become the new standard in affordable 'in stock' face frame cabinetry."

With retailers looking for ways to maintain or exceed sales goals while reducing inventory costs, etc. is a perfect fit. Instead of having to carry a complete line of multiple cabinetry color options, retailers will now only have to carry one set of base cabinet hulls and the multiple color options of interchangeable face frames with door and drawer fronts -- decreasing inventory space and dollars by as much as 40%. "We believe this product will have wide acceptance from cash strapped retailers," said Brown. "With etc., they will have a shorter sales cycle (new fronts as tastes change) and improved return on investment. We foresee a major shift in the way cabinetry is sold."

"This is an innovative product demonstrating their knowledge of the industry and their entrepreneurial spirit. Wilkes County has a long tradition of successful manufacturing operations and innovativeness such as this product," stated William C. Warden.

N.C. Congresswoman Virginia Foxx said, "I'm extremely pleased that Expo has chosen to manufacture its new product at the D&D Displays plant in Wilkes County. I hope that as they tap into Wilkes County's experienced manufacturing workforce their investment in this community proves to be successful."

The company expects mild distribution in 2009, with heavier distribution in 2010. "We estimate it will take two to three years to reach full market penetration," said Brown, "and expect to make announcements in the near future regarding which retailer(s) will carry our new product as well as their impact on the company's sales and bottom line."

The first shipment of etc. brand cabinets will be made in the next two to three weeks. This is a small order valued between $12-$14,000 dollars.

For more information on etc., visit

The company is currently operating under non-disclosure agreements. This press release meets the standards of those agreements.

About Expo Holdings, Inc.

Expo Holdings operates in North Wilkesboro, NC. D&D Displays is a wholly owned subsidiary of Expo Holdings, which specializes in custom cabinetry and high end store fixtures for retail vendors such as Newell-Rubbermaid, Inc., Bosch Tool Corporation, Kronotex, USA, and Lowe's Companies. D&D Displays has been in operation since 2000 and joined Expo Holdings in 2006.

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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