SOURCE: ExpoTV

November 13, 2007 08:00 ET

ExpoTV Launches "Holiday Survival Guide"

Interactive Holiday Programming Features an Insider's Look at the Hottest Gifts for 2007

NEW YORK, NY--(Marketwire - November 13, 2007) - ExpoTV, the first and largest video-based social commerce network, plans to make your holidays happier with its 2007 Holiday Survival Guide. This year's guide features a sneak peek at the season's hottest new products straight from manufacturers, gift-buying recommendations from retail experts, and tips to make surviving the holiday season a snap. Users can take advantage of ExpoTV's Holiday Survival Sweepstakes which features over $10,000 worth of prizes. Viewers can watch any of the Holiday Survival Guide shows on ExpoTV, both online and on digital cable, for the 'secret word' and an opportunity to win great prizes. With 40 secret words and 40 opportunities to win, this sweepstakes is bound to get attention.

New to this year's gift guide is ExpoTV's Holiday Buzzcast, a daily serving of the hottest gadgets, gear and toys available, including reviews of the Gateway One, i-Dog Amp'd, digital photo key chains and tons of other cool toys. The Buzzcast keeps users well informed, up to speed and in the know on all of the holiday must-have gifts from manufacturers, including Dell, Gateway, HP, Mattel, Fisher-Price, Hasbro and Namco.

Don't miss the ExpoTV Gift-O-Matic, another feature new to the holiday survival guide, and the spot for anyone in need of a gift for a persnickety parent or fussy friend. Consumers will watch product reviews created by retail buyers from big brand name stores like Brookstone and CompUSA and specialty retailers like Toy Tokyo and Mxyplyzyk. The videos, which are shot on-location, feature an inside look at the season's hottest gifts with commentary from superstar retail buyers ultimately responsible for "stocking" store shelves. Retail experts offer sage advice on unique gift ideas, sure to impress even the most discriminating recipient.

"This year we've reached out to an amazing variety of industry experts to get inside information on all of the latest and coolest gifts for 2007," declared Daphne Kwon, CEO of ExpoTV. "We want our viewers to be in the know while they're doing their holiday shopping. The Daily Buzzcast even includes product reviews from retail buyers who have access to the newest products before they are available to the general public, but who are not necessarily loyal to one particular brand."

For those of us stressing out about cooking the perfect turkey, buying the right laptop accessory, or salvaging a cell phone that's been dropped in the toilet, the Holiday Survival Tips feature advice sure to help consumers out of any holiday pinch. The 2007 Holiday Survival Guide is available on ExpoTV.com at http://www.expotv.com/holiday, through our digital cable network and featured through ExpoTV's broadband partners including AOL Video, Comcast.net, Google Video and YouTube.

For more information about using our video content, please contact Meagan McCrystle at 415.694.6704 or mmccrystle@racepointgroup.com.

Daily Buzzcast: http://www.expotv.com/holiday/buzzcast/Buzzcast-Day/223/198578

Gift-O-Matic: http://www.expotv.com/holiday/gift-o-matic/Gift-Theme/224/202683

Survival Tips: http://www.expotv.com/holiday/survival/Survival-Tips/220/198570

About Expo Communications

ExpoTV is the first and largest video-based social commerce network specifically tailored for the consumer in control, offering a fun, fast way for real people to connect, share and celebrate the products they are passionate about. Think of it as YouTube meets Consumer Reports. ExpoTV.com is home to the world's largest catalog of more than 200,000 Videopinions(SM) reviews created by a fast-growing community of brand influentials. ExpoTV's army of opinionated shoppers show off and demonstrate products from a real-world perspective in an easy-to-understand video format. Covering a broad range of categories including kitchen products, consumer electronics, entertainment and travel, ExpoTV's Videopinions reviews are available online at www.expotv.com and they are distributed through partnerships with the world's largest portals including Yahoo! Video, AOL, Google and YouTube; to leading ecommerce destinations like Smarter.com and Buy.com; and to more than 23 million digital cable homes through VOD partnerships with Comcast, Time Warner, Verizon and other cable operators.

Contact Information

  • Contact:
    Meagan McCrystle
    Racepoint Group
    Email Contact
    415.694.6704