SOURCE: Sony Europe

September 09, 2008 02:00 ET

Express Your Style With the VAIO CS11

Richly Varied, Exquisitely Styled: It's a New Experience

WEYBRIDGE, UK--(Marketwire - September 9, 2008) - With the creation of the unique CS11 VAIO laptop, Sony continues to explore the space where technology and fashion intersect. The result is pure VAIO: bold colours, contours that fit the hands and please the senses, and technology that connects, entertains and beguiles, including an intergrated Blu-ray player.

"This is a companion, not a tool," said Hidetoshi Takigawa, Marketing Director for VAIO Of Europe. "If you want tools, there are plenty out there. If you want something that's special, that's ahead of the curve, then here is where you need to be. The VAIO CS is fresh and colourful, and sheer style is going to be a big part of its appeal, but it's clever as well as beautiful. It can become a part of your lifestyle, letting you communicate, helping you manage your digital world and have fun at the same time. You don't just own it -- you will treasure it."

With the CS11 Sony VAIO notebook, the styling is completely integrated. The use of harmonised colours extends throughout, from the casing to the palm rest and exposed inner surfaces. Everything is meticulously designed, from the shape of each key on the keyboard to the touch-sensitive AV controls that respond to the brush of a fingertip. The effect is a visual and tactile experience that rewards the attention.

Original VAIO software uses powerful built-in intelligence to organise your digital world creatively for maximum enjoyment. The '12 Tone Analysis' system in VAIO Music Box can categorise an entire music collection on the hard disk into 24 'moods', giving you a soundtrack for every part of the day without you having to lift a finger. VAIO Movie Story uses even more complex methods alongside 12 Tone Analysis to produce high quality home movies with a professional look. It matches your choice of theme and soundtrack with your video clips and photos, then adds special effects, smooth cinematic transitions and perfectly synchronised music. You can add as much or as little as you like using simple, powerful editing features and your own intuition.

Video chat is a reality rather than an aspiration thanks to the MOTION EYE camera seamlessly integrated into the screen surround. You can also shoot stills at the touch of a button using an original VAIO Camera Capture utility. The software then lets you choose from a library of photo 'frames' to add style, impact or just a touch of fun.

The flagship VGN-CS11Z/R Sony VAIO laptop even has an integral Blu-ray player so you can enjoy the latest HD movie releases on the super-sharp, vividly coloured 'X-black LCD' enhanced screen.

So if you are tired of the dull side of technology, change. Explore a more colourful alternative with this most fashionable expression of the VAIO brand yet.

Model              VGN-CS11Z/R
CPU/Platform       Intel® Core™ 2 Duo P8400/
                   Intel® Centrino® 2 processor technology
Memory             4096MB (2x2048MB)*
HDD                320GB
Others             WLAN 802.11a/b/g/Draft n, Bluetooth & Camera
Screen             14.1" X-black LCDWXGA (1280X800)
Optical            Blu-ray Disc™ Combo drive
Graphics           NVIDIA® GeForce® 9300M GS  GPU
OS                 Windows Vista® Home Premium

* A portion of the system memory over 3GB may not be available to the operating system

"Sony" is a registered trademark of Sony Corporation. All other trademarks are trademarks or registered trademarks of their respective owners.

Environmental Information: 3Ps

[product]

--  VAIO CS11-Series models are ENERGY STAR® Computer Specification
    version 4.0 qualified.
--  All cover/housing plastic parts > 25g are halogen-free.
--  The main printed circuit boards (without components) > 25g are halogen-
    free.
    

[process]

--  Plastic parts > 100g are made of one single material or of easily
    separable materials.
--  Recycled paper or certified paper (eg FSC) is used for product
    packaging.
--  Extended user documentation is provided electronically on the hard
    disk drive to reduce paper use.
    

[planet]

Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions
2. Increasing the percentage of renewable energy used in manufacturing
   facilities
3. Minimising the resources used by our factories in manufacturing

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter

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