SOURCE: EducationDynamics


December 21, 2010 07:00 ET

Ex'pression College for Digital Arts Chooses EducationDynamics' College Cost Calculator to Help Students Navigate the College Admissions Process

Digital Arts College Will Engage Students and Improve Enrollment With New Net Price Calculator

HOBOKEN, NJ--(Marketwire - December 21, 2010) -  EducationDynamics, the leading marketing information and technology services company dedicated to helping higher education institutions find, enroll and retain students, today announced that Ex'pression College for Digital Arts has chosen its College Cost Calculator as part of an admissions marketing campaign to improve enrollment conversion. Ex'pression College, located near San Francisco, is an accredited digital arts college that offers accelerated bachelor degree programs and education for Animation & Visual Effects, Game Art & Design, Interaction Design, Motion Graphic Design and Sound Arts.

The Higher Education Opportunity Act of 2009 (HEOA) requires all colleges and universities that participate in Title IV student aid programs to post a net price calculator on their institutional website by October 2011. The net price calculator represents a key opportunity for a college or university to not only more clearly convey the cost of attendance, but also to educate students and parents about the often complicated financial process. In addition, research suggests that disarming financial concerns earlier in the process increases the likelihood that students will apply and enroll at a school if admitted.

"Today's students are savvy consumers when it comes to college websites, including the extra tools we produce to guide them through the college exploration process. So we chose a net price calculator that not only informs about financial aid, but also engages," said Kirk Engel, Chief Financial Officer for Ex'pression College for Digital Arts. "We are impressed by EducationDynamics' deep understanding of how to use the net price calculator as a part of an overall strategy to really tell our value story."

The College Cost Calculator is one of three solutions in the EducationDynamics financial aid enrollment suite:

EducationDynamics College Cost Calculator (CCC) quickly and easily allows students and parents of students to estimate the cost of attending a given college or university in comparison to predetermined competitive institutions. CCC also provides students with additional college cost editorial topics, educates them about the financial aid process and encourages them to see if they qualify for financial aid, thereby enabling transparency and improved engagement and communication during a student's research and consideration process.

EducationDynamics Financial Aid Assistant (Powered by Regent SNAP™) is a comprehensive, personalized financial aid portal which allows students and their parents to pre-qualify for financial aid and receive a detailed award letter in real time. Users receive all of the necessary information to accept their award and complete the Free Application for Federal Student Aid (FAFSA).

The Education Dynamics Global Licensing Library is a financial literacy library for traditional and adult students as well as for their families and features a variety of engaging self-assessment tests and content to educate students about federal, state and school-specific financial aid processes. The library also includes information on additional topics, including credit cards and budgeting, as well as managing work and school.

"While at many schools the decision to purchase a net price calculator is often being made by the financial aid office to meet the federal mandate without involving the enrollment team, at EducationDynamics, we see our College Cost Calculator as a critical and integral part of the enrollment process, because it turns a mandate into a recruitment and admissions tool," said Peter Tomassi, Senior Vice President of Enrollment and Retention Services at EducationDynamics. "Ex'pression College for Digital Arts recognized the opportunity provided by the net price calculator mandate and their decision to use the EducationDynamics CCC is a commitment to educate prospective students and parents about financial aid and to use the data captured to provide a seamless enrollment process."

EducationDynamics has created a quick NPC strategy guide for how to best integrate a net price calculator into an institution's overall admissions strategy. EducationDynamics clients will gain the benefit of a net price calculator that easily integrates into their already existing EducationDynamics marketing programs like the eCRUIT Applicant Conversion solution and the Admitted Student solution. 

For more information about the EducationDynamics College Cost Calculator, or to request a demo, visit or contact Ingrid Ramos at or 201.377.3329.

About EducationDynamics
EducationDynamics is higher education's leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including,,,,, and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition, as well as other innovative solutions including LeadWatchLive, its web-based inquiry management system. Through its Market Research and Advisory Services, the company brings a decade of proprietary research, unparalleled market and student intelligence and best practice insights to its clients. For more information, visit

About Ex'pression College for Digital Arts
Founded in 1999 by the late (2008) Dutch entrepreneur Eckart Wintzen, Ex'pression is a unique, accredited digital arts college. Ex'pression College for Digital Arts teaches and grants Bachelor's Degrees in five programs: Animation & Visual Effects, Game Art & Design, Interaction Design, Motion Graphic Design, and Sound Arts. Ex'pression utilizes a professional, accelerated program, and students live and learn in the culture of digital arts production for about 2.5 years. Class sizes are limited to ensure hands-on learning, instructor attention and access to gear and equipment. Students learn and work with professional-grade equipment and studios. Ex'pression College maintains close ties with top industry professionals to provide students with real-world client projects and mentorship opportunities, as well as career development assistance, which is available to all graduates. Ex'pression College for Digital Arts is located in an imagination-inspiring 110,000-square foot facility just across the Bay Bridge from San Francisco in Emeryville.

Contact Information

  • Contact:
    Lindsey Mikal
    Communications Strategy Group
    Email Contact
    (303) 433-7020 or (937) 408-9321