Exquisite Dress Designer, Alyce Paris, Debuts 2012 Homecoming Collection

LOS ANGELES, CA--(Marketwire - Aug 15, 2012) - Homecoming, prom, graduation, weddings: these are all special occasions in a young girl or woman's life where the perfect dress is a "must have." With the homecoming season right around the corner, Alyce Paris (www.alyceparis.com) has brought us a stunning new collection of dresses to make this social event that much sweeter.

Alyce Paris homecoming collection consists of romantic ball gowns, sleek beaded dresses, and meticulously designed short dresses. Dedicated to transforming girls into the belles of the ball, Alyce Paris plays fairy godmother with a wide array of modish styles infused with lustrous charm and flair. Having been featured in magazines such as Seventeen Prom, Teen Prom, Pageantry, Promtime, and The Knot, Alyce is a shining testament to high fashion of the finest quality.

With her extensive training in fashion and costume design at the Paris École de Couture, founder Alyce Hamm set out to show the beauty of her French and European background when she opened Alyce Designs in 1967. Since then, her creations have won multiple industry awards; Alyce is recognized nationally and for its "Distinguished Excellence," in prom, bridal, and special occasion styles.

Alyce Paris supports nonprofit organizations and charities, which donate gowns to girls in need of wardrobe for events like prom, or homecoming and give scholarships to women in the fashion industry. Some exemplary organizations include: Operation Glass Slipper, The Cinderella Project, and The Princess Project. "Girls from all walks of life deserve the chance to feel beautiful, confident and special," said Claudine C. Hamm, Designer and Chief Operating Officer of Alyce Paris.

Alyce Paris knows first hand the importance of attending monumental events in one's life. Starting August 24, 2012 and continuing through October 26, 2012, Alyce will generously be giving away one free homecoming dress to a lucky lady every Friday. Please visit www.alyceparis.com for details.

For all you app-savvy women, download the Alyce Paris app to share dress ideas with friends. This app features sizes, fabrics, descriptions, and available colors of all of Alyce Paris' glamorous collections. To find a store near you that sells Alyce Paris' collections, please visit www.alyceparis.com/ustorelocator/location/map. 

For more information on Alyce Paris, or to interview Claudine C. Hamm, contact LA Publicist Eileen Koch of Eileen Koch & Company Inc., a Public Relations, Marketing, and Branding Firm at 310-441-1000, or email eileen@eileenkoch.com. Visit us at www.eileenkoch.com.