SOURCE: Aberdeen Group

September 05, 2007 13:44 ET

Extending Utilization of 3D Data Outside of Engineering Drives Time to Marketing and Top-Line Profits

Best-in-Class Leverage Simulation Data in Sales and Marketing Operations, Meet Product Launch Dates 96% of the Time

BOSTON, MA--(Marketwire - September 5, 2007) - Aberdeen Group's benchmark report "Beyond Engineering, New Applications of 3D Drive Top Line Growth" finds that Best- in-Class organizations are twice as likely to leverage 3D design data in downstream departments. As a result Aberdeen, a Harte-Hanks company (NYSE: HHS), found that these companies are twice as likely to achieve their product quality goals and are one-third more likely to launch their products on time and capture greater marketshare.

Best-in-Class organizations were more likely to create 3D design data-based deliverables within manufacturing (100% vs. 63%), documentation (75% vs. 50%), training (50% vs. 17%), and marketing and sales (88% vs. 54%) organizations. Consequently, they were twice as likely to achieve their product quality goals and maintain high customer satisfaction.

Research & Service Director for Product Innovation and Engineering, Chad Jackson, observes that, "Use of 3D design data by non-engineering organizations may well harken the true arrival of concurrent product development. Best-in-Class performers are using 3D design data to enable the manufacturing, documentation, training and sales organizations to start authoring their deliverables prior to design release."

The report offers the following recommendations for companies seeking the highest return on their use of 3D simulation data:

--  Broaden the access of 3D design data to other non-engineering
    organizations through Product Data Management solutions.
--  Leverage 3D design data in non-engineer deliverables by embedding them
    in documents, embedding text into 3D design data as a new non-engineering
    deliverable and authoring HTML /XML deliverables with 3D design data.

A complimentary copy of this report is made available due in part by the following underwriters: Actify, Adobe, Anark, Cortona3D and Dassault Systemes ENOVIA. To obtain a complimentary copy of the report, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
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