SOURCE: ExtendMedia

March 12, 2008 10:16 ET

ExtendMedia Appoints Former AOL Executive Tom MacIsaac to Board of Directors

Advertising, Media and Internet Veteran Joins Leadership Team

BOSTON, MA--(Marketwire - March 12, 2008) - ExtendMedia Corporation, a provider of digital content services software, today announced the appointment of Tom MacIsaac to the company's Board of Directors. MacIsaac brings more than 15 years of deep experience in the digital media, marketing and advertising industries to the company, and will help guide ExtendMedia's continued success in bringing high-quality digital media content solutions to market. MacIsaac is currently the President of Cove Street Partners, a boutique investment and advisory firm working with entrepreneurs and investors to create and build Internet software, digital media and advertising companies.

"As user adoption and increasing consumption of digital video continue to impact the broader strategies of media and communications companies, the opportunities for a robust and flexible digital media management platform that can evolve with this ever-changing market are enormous," said Tom MacIsaac. "ExtendMedia has taken this flexible approach, its success to date and strong client roster to prove out the model. The next-generation platform can address customer needs across PC, Mobile and TV platforms and I look forward to working closely with the other Board members and the ExtendMedia team to build upon the company's solid foundation and increase customer penetration."

Previously, MacIsaac was SVP of Strategy and Corporate Development for AOL's Advertising.com division, a subsidiary of Time Warner. He was responsible for strategic planning, M&A and strategic business development and played a major role in the transformation of AOL into a leading, diversified advertising business through his leadership in over $1 billion in AOL acquisitions.

Prior to AOL, MacIsaac served as President and CEO of Lightningcast, Inc., a leading ad management platform and ad network company, acquired by AOL, working with customers that included Comcast, Disney/ABC, Microsoft, MTV, NBA, Reuters and Warner Bros. In 2000, MacIsaac founded Internet newsletter publisher Backwire, Inc. which was acquired by Leap Wireless.

"As media content owners and their viewers continue to migrate to online mediums, we are committed to transforming the delivery of digital content and have built a team that has the vision and experience to make that happen," said Keith Kocho, Founder and President of ExtendMedia. "Tom represents the voice of the customer, and his expertise in media and advertising platform creation will prove invaluable."

About ExtendMedia Corporation

ExtendMedia's digital content service delivery platform offers unrivaled flexibility and versatility to create, control and securely deliver high-quality digital media content across broadband, TV and mobile devices in both paid media and ad-supported formats. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications and media companies including: Bell Canada, Cablevision, Major League Baseball, Hewlett Packard, NBC, Nelvana Entertainment and SHOWTIME. For more information, please visit us at http://www.extend.com.

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