SOURCE: ExtendMedia
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March 12, 2008 10:16 ET
ExtendMedia Appoints Former AOL Executive Tom MacIsaac to Board of Directors
Advertising, Media and Internet Veteran Joins Leadership Team
BOSTON, MA--(Marketwire - March 12, 2008) - ExtendMedia Corporation, a provider of digital
content services software, today announced the appointment of Tom MacIsaac
to the company's Board of Directors. MacIsaac brings more than 15 years of
deep experience in the digital media, marketing and advertising industries
to the company, and will help guide ExtendMedia's continued success in
bringing high-quality digital media content solutions to market. MacIsaac
is currently the President of Cove Street Partners, a boutique investment
and advisory firm working with entrepreneurs and investors to create and
build Internet software, digital media and advertising companies.
"As user adoption and increasing consumption of digital video continue to
impact the broader strategies of media and communications companies, the
opportunities for a robust and flexible digital media management platform
that can evolve with this ever-changing market are enormous," said Tom
MacIsaac. "ExtendMedia has taken this flexible approach, its success to
date and strong client roster to prove out the model. The next-generation
platform can address customer needs across PC, Mobile and TV platforms and
I look forward to working closely with the other Board members and the
ExtendMedia team to build upon the company's solid foundation and increase
customer penetration."
Previously, MacIsaac was SVP of Strategy and Corporate Development for
AOL's Advertising.com division, a subsidiary of Time Warner. He was
responsible for strategic planning, M&A and strategic business development
and played a major role in the transformation of AOL into a leading,
diversified advertising business through his leadership in over $1 billion
in AOL acquisitions.
Prior to AOL, MacIsaac served as President and CEO of Lightningcast, Inc.,
a leading ad management platform and ad network company, acquired by AOL,
working with customers that included Comcast, Disney/ABC, Microsoft, MTV,
NBA, Reuters and Warner Bros. In 2000, MacIsaac founded Internet newsletter
publisher Backwire, Inc. which was acquired by Leap Wireless.
"As media content owners and their viewers continue to migrate to online
mediums, we are committed to transforming the delivery of digital content
and have built a team that has the vision and experience to make that
happen," said Keith Kocho, Founder and President of ExtendMedia. "Tom
represents the voice of the customer, and his expertise in media and
advertising platform creation will prove invaluable."
About ExtendMedia Corporation
ExtendMedia's digital content service delivery platform offers unrivaled
flexibility and versatility to create, control and securely deliver
high-quality digital media content across broadband, TV and mobile devices
in both paid media and ad-supported formats. Headquartered in Boston,
Mass., ExtendMedia powers initiatives for innovative communications and
media companies including: Bell Canada, Cablevision, Major League Baseball,
Hewlett Packard, NBC, Nelvana Entertainment and SHOWTIME. For more
information, please visit us at http://www.extend.com.
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