SOURCE: ExtendMedia Corporation
November 12, 2008 09:00 ET
ExtendMedia's Video Distribution Platform Offers More Flexibility to Deliver Online Content to PCs, Televisions and Mobile Devices
OpenCASE 3.0 Provides an Enhanced Foundation for Network Operators, Media Companies and Other Content Distributors to Build Digital Media Businesses
BOSTON, MA--(Marketwire - November 12, 2008) - ExtendMedia Corporation
today announced the general availability of OpenCASE 3.0, an end-to-end
digital content service delivery platform that streamlines the management,
publishing and delivery of content across multiple platforms including PCs,
televisions and mobile devices.
With OpenCASE 3.0, telecommunication, media, and consumer electronics
companies can deliver engaging, consumer-facing digital content through
various service models, including streaming, secure retail and on-demand
offerings. In addition, ExtendMedia's flexible monetization capabilities
can simultaneously support multiple business models, including pay media,
subscriptions, rentals and ad-supported.
"Delivering the next generation of consumer media experiences will entail
distributing content across the TV, PC and mobile screens and supporting it
with multiple business models," said Anton Denissov, a digital media
analyst with Parks Associates. "To successfully create such experiences,
media companies and service providers need robust, flexible and scalable
distribution solutions that can blend multiple technologies and business
models while remaining transparent to the consumer."
With OpenCASE 3.0, a content or service provider can define sophisticated
business rules to control every aspect of the content service lifecycle
including ingestion, metadata management, encoding, encryption, packaging,
pricing, ad insertion, syndication, distribution and promotion, from a
modular, workflow-driven interface.
"Whether you're an established content owner who wants to sell directly to
consumers and offer premium, high-quality downloaded content or a
distributor launching an ad-supported streaming video service -- OpenCASE
provides the tools to get it done," said Keith Kocho, President and Founder
of ExtendMedia. "We put the service provider in control by giving them the
flexibility to meet changing market needs, such as pay media and
advertising, and an open architecture to integrate with existing systems.
OpenCASE has become and continues to be a trusted foundation on which
providers are building their digital media businesses."
OpenCASE 3.0 reflects evolving broadband video market needs and the
specific input of some of the world's leading video rights holders and
distributors. The solution includes a number of key capabilities to meet
the requirements of the rapidly changing online video market, including:
-- Ad Server/Ad Network Integration -- OpenCASE AdBridge™ SDK for ad
network integration, allowing service and content providers to leverage
existing Ad Serving/Ad Network platforms.
-- P2P Content Delivery -- Content delivered using P2P reduces service
provider bandwidth cost, allowing for HD content to be delivered in a cost
-- Atom & RSS Support -- Product catalog exposed and published via ATOM
or MediaRSS feeds to allow for easy integration with third-party solutions,
including Advertising Campaign Managers, Streaming Players, Desktop Players
and catalog indexing by Search Engines.
-- Workflow Enhancements -- Enable administrators to easily handle large
product catalogs and manage n-screen unified ingestion processes through
enhanced search and product/asset management.
-- Ingestion Enhancements -- Streamline ad-supported automation
processes, by allowing ad insertion timestamp information to be ingested as
part of the asset metadata to facilitate full automation of ad-supported
-- Modular Player Platform -- Provides greatly expanded customization
capabilities, facilitating branding via quick skinning (e.g. graphics,
fonts, colors) as well as complex customizations involving layout changes
and adding additional customized functionality (e.g. Social Network
-- Service Isolation -- Provide the flexibility for multiple OpenCASE
powered solutions to run as separate service applications on the same PC,
allowing customers to more easily brand and customize their application to
suit specific requirements.
About ExtendMedia Corporation
ExtendMedia's digital content service delivery platform offers unrivaled
flexibility and versatility to create, control and securely deliver
high-quality digital media content across broadband, TV and mobile devices
in both paid media and ad-supported formats. Headquartered in Boston,
Mass., ExtendMedia powers initiatives for innovative communications, media
and consumer electronics companies including: AT&T, Bell Canada, NBC,
Hewlett Packard, SanDisk, SHOWTIME, NASCAR, and Mitsubishi. For more
information, please visit us at http://www.extend.com.
All trademarks, trade names, service marks, and logos referenced herein
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