SOURCE: ExtendMedia

ExtendMedia

August 11, 2009 09:00 ET

ExtendMedia Expands Video Advertising Partner Program

Brings Together Industry Leaders to Power Ad-Supported, Multi-Screen Digital Video Services

BOSTON, MA--(Marketwire - August 11, 2009) - ExtendMedia Corp., the leading independent provider of enterprise-class, multi-screen video management software, today announced several new members of its comprehensive Advertising Partner Program, which includes many of the premier video advertising companies. The program provides pre-built integrations with leading broadband video ad servers and ad networks access to sophisticated measurement and analytics capabilities and a network of partners with unmatched domain expertise and capabilities.

Online video has exploded in the last few years as media and communications companies have leveraged the medium to drive new revenue streams and strengthen their customer relationships. According to Nielsen, 134 million American consumers viewed more than 10 billion online videos streams during the month of June 2009 and mobile video consumption grew 52% in the first quarter of 2009 compared to the previous year. As consumers increasingly expect multi-screen access to their favorite content, it is clear that advertising and measurement solutions must integrate seamlessly and evolve together to meet these demands.

"To run a successful digital media business, companies must often bring best-of-breed technology platforms and partners together, while maintaining the flexibility to adapt to changing market demands," said Tom MacIsaac, CEO of ExtendMedia. "ExtendMedia's Advertising Partner Program reduces the friction in that process by introducing a network of partners who have invested the time to validate their compatibility and, in many instances, have worked together on successful customer integrations. This allows our customers to easily tap a variety of advertising capabilities to find the best mix of solutions that meet their business objectives."

OpenCASE, ExtendMedia's video content management platform, provides an enterprise class, multi-screen video software stack that helps content owners and distributors build and deploy broadband video services. OpenCASE manages video content across the lifecycle from ingest to monetization and across IPTV, Web and mobile services in both ad-supported and pay media business models. With ExtendMedia's Advertising Partner Program, its customers can create and launch ad-supported video entertainment services that integrate directly with leading ad platforms for seamless ad insertion and monetization, as well as with best-of-breed measurement and analytics.

New Members of the ExtendMedia Advertising Partner Program

New members of the ExtendMedia Advertising Partner Program include leading Web, TV and mobile ad insertion and monetization partners, as well as experts in targeting, measurement and analytics including:

--  Blackarrow
--  Digitalsmiths
--  Freewheel
--  Millennial Media
--  Oracle
--  Quattro Wireless
--  Scanscout
--  TidalTV
--  Tremor Media
--  Visible Measures
--  YuMe
    

These partners join the many advertising platforms with which Extend has existing integrations, including AOL/AdTech/Lightningcast, Atlas, DoubleClick and many others.

About ExtendMedia:

ExtendMedia is the leading independent provider of enterprise-class, multi-screen video software and solutions that help content owners and distributors build and deploy video services. Extend's flagship product, OpenCASE, manages video content across the lifecycle from ingest to monetization and across IPTV, web and mobile services in both ad-supported and pay media business models. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications, media and consumer electronics companies including AT&T, Bell Canada, Hewlett-Packard, Mitsubishi/UB Cross, SanDisk and Thales. For more information, please visit us at www.extend.com.

Contact Information

  • ExtendMedia Contact:
    Erica Camilo
    BluePoint Venture Marketing for ExtendMedia
    781.861.7800
    Email Contact