SOURCE: ExtendMedia

January 24, 2008 08:00 ET

ExtendMedia Hosts Interactive Webinar on "The Media Consumption Evolution: Leveraging the Online Video Craze"

Webinar Showcases Digital Content Innovation in the Consumer Electronics Industry

NEWTON, MA--(Marketwire - January 24, 2008) - ExtendMedia Corporation, a provider of digital content services software, today will host a complimentary Webinar with experts from Digital Tech Consulting, Inc. (DTC) and SanDisk at 1:00 pm ET to discuss how leading consumer electronics manufacturers can tap into the demand for anytime, anywhere consumption to sell more devices.

In today's interactive world, consumers want to customize content and create their own viewing experiences -- demanding the ability to watch content when, how and where they want. To retain current customers, expand reach and sell more devices, forward-thinking consumer electronics (CE) companies are tapping into the demand for anytime, anywhere consumption by developing innovative devices linked to digital content. Furthermore, content owners themselves are working with these CE companies to optimize advertising campaigns and better target consumers. ExtendMedia helps consumer electronics manufacturers, content owners, distributors and advertising partners keep up with the digital video boom to meet the rising consumer demand and make the three-screen (PC-TV-Mobile) model a reality.

   When:  January 24, 2008 at 1:00 pm ET
   What:  "The Media Consumption Evolution: Leveraging the
          Online Video Craze"
   Who:   Antonette Goroch, Senior Analyst, Digital Tech
           Consulting, Inc. (DTC)
          Kate Purmal, GM and SVP of Digital Content Solutions, SanDisk
          Chris Gardner, Chief Marketing Officer, ExtendMedia

Consumers are increasingly drawn to online video content, but still prefer the comfort and ease of traditional viewing environments. In fact, the "Broadband Content and Services 2007" study by market research and consulting firm Horowitz Associates recently found that while traditional TV remains the preferred platform, six out of 10 high-speed Internet users watch or download online video content at least once a week, and as much as 86 percent do so on a monthly basis -- a significant increase over last year's findings.

Attendees will learn about:

--  CE industry trends and challenges in the digital media landscape
--  The evolution of digital media and the importance of the three-screen
    (PC-TV-Mobile) viewing model
--  How content distributors are maintaining flexible advertising
    campaigns and monetizing digital content
--  Best practices for creating innovative consumer devices aligned with
    business goals to keep up with the digital video boom
--  SanDisk's recent launch of its interactive PC-to-TV media device and
    service to consumers

About ExtendMedia Corporation

Headquartered in Boston, Mass., ExtendMedia provides a digital content service delivery platform that enables content rights holders and distributors to quickly create, manage, secure, and monetize content services across broadband, TV and mobile devices.

The company's flagship product offering, OpenCASE, is purpose-built to satisfy the demanding needs of the media market for an end-to-end, enterprise-class, digital content service delivery platform. Built on a service-oriented architecture, OpenCASE can be rapidly deployed and integrated with existing operational systems giving customers unrivaled flexibility and versatility to create, control and securely deliver high-quality media services. The product supports both pay media and advertising business models and is available as an ASP or as an enterprise-licensed, on-premise offering.

ExtendMedia has over 15 years of experience working closely with the world's most successful and innovative communications and media companies including: NBC, SHOWTIME, Hewlett-Packard, Cablevision, Nelvana Entertainment, Bell Canada, Manitoba Telecom Services and ClickStar. For more information, please visit us at

All trademarks, trade names, service marks, and logos referenced herein belong to their respective registered owners.

Contact Information


    Erica Camilo
    BluePoint Venture Marketing for ExtendMedia
    Email Contact

    Jordy Koski
    416-535-4222 x2318
    Email Contact