SOURCE: ExtendMedia

May 06, 2008 09:29 ET

ExtendMedia Leads Advertising and Technology Panel at Digital Hollywood

Executives Also Participate in Expert Discussion on the Move Toward Three-Screen Digital Content

BOSTON, MA--(Marketwire - May 6, 2008) - Executives from ExtendMedia Corporation, a provider of digital content services software, will moderate a panel at Digital Hollywood titled "Advertising and Technology" on Tuesday, May 6th and will participate in another panel titled "Delivering the Triple Play" on Wednesday, May 7th.

Founder Keith Kocho will moderate, "Advertising and Technology: Games, Interactive TV, Cable, Broadband, UGM & Mobile - Ad-insertion, On-Demand and Back-End Management," a discussion about how the technologies behind ad-insertion, ad serving, on-demand and back-end management are enabling greater creativity and features as the relationship between technology and advertising is redefined on Tuesday, May 6th at 3:50 PM. Attendees will learn:

--  How technologies are evolving and where they are headed
--  How advertising and branding industries will gain further technology

In addition, Todd Hinders, SVP of Business Development for ExtendMedia, will join other industry experts for a panel titled, "Delivering the Triple Play: The Upgraded Digital Package - More Content, More Commerce & Advertising & Additional Revenues," on Wednesday, May 7th at 9:00 AM. Panelists will discuss how the three and four-screen environment will evolve as always-on communication becomes the centerpiece of the consumer experience. Attendees will learn:

--  Why companies need to better understand and enhance the process of
    integrating technology, content and upgraded marketing concepts for future
--  How to better understand the needs and desires of consumers regarding
    online video advertisements
--  How to implement a successful online video initiative in a Triple and
    Quad Play environment

To learn more about ExtendMedia, please visit Booth #12 at Digital Hollywood or

About ExtendMedia Corporation

ExtendMedia's digital content service delivery platform offers unrivaled flexibility and versatility to create, control and securely deliver high-quality digital media content across broadband, TV and mobile devices in both paid media and ad-supported formats. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications and media companies including: Bell Canada, Cablevision, ClickStar, Hewlett Packard, NBC, Nelvana Entertainment and SHOWTIME. For more information, please visit us at

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