October 08, 2009 09:44 ET

ExtendMedia Releases New Pay Media and Video Commerce Capabilities

Leader in Powering Paid Video Services Introduces Industry's Most Comprehensive Multi-Business Model Monetization Platform

BOSTON, MA--(Marketwire - October 8, 2009) - ExtendMedia Corp. (www.extend.com), the leading independent provider of enterprise-class, multi-screen video management software, today introduced a new commerce, subscription and pay media solution as part of its OpenCASE suite of video management products. The enhanced pay media platform demonstrates ExtendMedia's leadership in powering commerce-based digital video offerings for content owners, media companies and service providers.

"Premium-quality, long-form content providers are realizing that advertising-only models for broadband video services simply aren't enough," said Will Richmond, president and founder of Broadband Directions LLC. "As their monetization strategies mature, successful OTT (over-the-top) video services will pursue a combination of ad-supported and paid media business models to achieve scale and profitability."

With these new capabilities, OpenCASE, a comprehensive multi-business model platform, purpose-built to support OTT and TV Everywhere-style services, now includes:

--  Conditional access to entitled content (TV Everywhere)
--  Comprehensive support for video subscription service delivery
--  Download-to-own and rental commerce models
--  Support for Digital Lockers
--  Flexible licensing and DRM issuance policies
--  SMS payment gateway support
--  Payment transaction support in more than 130 currencies
--  Web-based tax processing
--  Gift card processing
--  Comprehensive third-party security audit for PCI-DSS (Payment Card
    Industry Data Security Standard ) compliance
--  All with multi-device (TV, PC, mobile) support

ExtendMedia helps media companies and service providers maintain direct relationships with their consumers, as well as extend their reach and revenue through digital video initiatives. Leading industry innovation, the ExtendMedia platform supports a range of established business models, from ad-supported to recurring video content subscriptions, downloads and EST (electronic sell-through), as well as emerging offerings such as virtual media bundles, bundled video content and digital lockers -- the ability to centrally manage a user's digital rights across sites, libraries and devices.

"As content owners and distributors build new TV Everywhere and OTT (over-the-top) consumer services, they need the tools not just to support the underlying service, but also to support dual business models -- virtually all will involve some combination of both ad-supported and pay media models," said Tom MacIsaac, CEO of ExtendMedia. "We've been developing innovative multi-business model solutions built on the ExtendMedia OpenCASE platform since inception, but this newest release widens the gap between Extend and any other provider. We continue to deliver the most comprehensive solutions for content owners and service providers to quickly build and monetize digital video offerings."

About ExtendMedia:

ExtendMedia is the leading independent provider of enterprise-class, multi-screen video software and solutions that help content owners and distributors build and deploy IP video services. Extend's flagship product, OpenCASE, manages video content across the lifecycle from ingest to monetization and across IPTV, web and mobile services in both ad-supported and pay media business models. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications, media and consumer electronics companies including AT&T, Bell Canada, Hewlett-Packard, Mitsubishi/UB Cross, MTS, SanDisk and Thales. For more information, please visit us at www.extend.com.

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