SOURCE: Sony Europe

Sony Europe

August 06, 2009 01:00 ET

Extraordinary Pictures Even in Low-Light

The Stunning New Sony Cybershot TX1 and WX1 Showcase Latest Sony Optical, Imaging and Processing Technologies

WEYBRIDGE, UNITED KINGDOM--(Marketwire - August 6, 2009) -


-- 10.2 effective megapixels with Exmor R CMOS Sensor and BIONZ imaging processor for responsive shooting and superb low-noise images, even in low light

-- High Definition movie recording capabilities

-- Sweep Panorama mode automatically captures extra-wide landscapes

-- Turn your Sony Cybershot digital camera into your own Personal Photographer with optional Party-Shot

-- (TX1 only) Carl Zeiss 4x optical zoom lens and extra large, wide 3" Clear Photo LCD Plus touchscreen with easy-to-use new touch interface

-- (WX1 only) High quality f/2.4 Sony 'G lens' with 5x optical zoom and 24mm wide angle

The two new slim, power-packed Sony Cybershot models are a stunning showcase for advanced Sony optical, imaging and processing technologies in a digital camera.

The easy-to-use Sony Cybershot TX1 and WX1 blend pristine picture quality and smart shooting features with chic, colourful looks that stand out from me-too digital cameras.

At the heart of both digital camera models' sensational imaging performance is the groundbreaking Exmor R CMOS sensor. With a resolution of 10.2 effective megapixels, it's teamed with Sony's powerful BIONZ processor for superb pictures and rapid shooting responses.

The Sony Cybershot WX1 and TX1's Exmor R sensor uses an innovative sensor structure that captures more light than conventional CMOS designs, boosting sensitivity while reducing image noise. The result: breathtakingly natural, detail-packed photos -- even in low light conditions where other cameras struggle.

The powerful BIONZ processor is key to both cameras' super-fast shooting responses. The mechanical shutter of the Sony Cybershot TX1 and WX1 can grab a continuous burst of full-resolution images at an incredible 10 frames per second -- quicker than many professional DSLR cameras.

This unique combination of the Exmor R sensor and BIONZ processor also powers Sweep Panorama mode. Just press the shutter button once and move the TX1 or WX1 digital camera from side to side horizontally or vertically. Sweep Panorama automatically combines a high-speed burst of images, capturing super-size landscapes with a field of view up to 256 degrees* -- far wider than any camera's wide angle lens.

*256 degrees - WX1; 185 degrees - TX1

The potent combination expands creative shooting options further still. Hand-held Twilight mode superimposes a high-speed burst of six frames to produce an optimised image with dramatically reduced noise in low light. It's complemented by Anti Motion Blur mode that captures fast-moving subjects in low light also with reduced picture noise.

Both the TX1 and WX1 digital camera models shoot detail-packed 720p HD movie clips and audio at a super-smooth 30 frames per second. It's a great way to capture those memories in sparkling HD when you don't have your Handycam with you.

Despite their state-of-the-art imaging capabilities, the Sony Cybershot TX1 and WX1 make it easy to get great results with any scene. Optical SteadyShot image stabilisation keeps images crisp and clear when you're shooting handheld. Face Detection and Smile Shutter let anyone take happy, better-looking portraits automatically with their digital camera.

The Sony Cybershot TX1 and WX1 are also the world's first digital camera models that transform into your own 'personal photographer' with the optional Party-Shot. A new shooting concept that's unique to the Sony Cybershot, Party-Shot automatically takes happy, smiling photos of your family, friends... and you. You don't even have to touch your digital camera to get great results.

Sony Cybershot TX1

Available in five gorgeous colours, the super-slim Sony Cybershot TX1 proves that mouthwatering looks don't have to compromise serious photo performance.

Just 14.1mm** thin, it's the first Sony Cybershot T series digital camera that features a sensitive Exmor R CMOS sensor for sensational imaging performance, even in low light.

Slim and effortlessly chic, the TX1 features a large 3" Clear Photo LCD Plus touchscreen with an easy-to-use new touch interface. Flick through your images with a fingertip. Drag and drop frequently-used functions like flash and ISO settings onto the one-touch menu screen. With the Sony Cybershot TX1 it's fabulously quick, easy and intuitive.

**at thinnest point

Sony Cybershot WX1

It's the new flagship of the feature-packed Sony Cybershot W series. Compact and beautifully styled, the new WX1 digital camera brings together the finest Sony optical, imaging and processing technologies in perfect harmony.

Complementing the Exmor R CMOS sensor and BIONZ processor is a premium Sony-engineered G Lens that sets a new benchmark for compact cameras. This combines superbly with a 24mm wide angle lens allowing you to fit even more into your frame.

With a generous 5x optical zoom range, this class-leading lens delivers extraordinary resolution and contrast at all focal lengths from wide angle to telephoto. An extra-bright maximum aperture of f/2.4 expands shooting possibilities, grabbing more light than other compact camera lenses to capture better-looking photos in dimly-lit situations.

Party-Shot IPT-DS1

From parties and get-togethers to special times with your children, it's no fun being left out of the action when you're stuck behind the camera. But now there's a brand new way to grab beautifully relaxed, spontaneous pictures of everyone in the room... including you.

In another Cybershot world first, both cameras are compatible with the IPT-DS1 Party-Shot. A totally new concept in fun photography, Party-Shot acts as your 'Personal Photographer', automatically taking beautiful pictures without your intervention. For the first time ever, Party-Shot keeps you in the picture as you enjoy special moments with friends and family.

Just slip the Cybershot TX1 or WX1 into the docking base and everything else is automatic. The IPT-DS1 Party-Shot pans and tilts the camera while adjusting zoom settings. Face Detection and Smile Shutter recognise and track faces for happy, naturally composed pictures of everyone in the room.

Accessories and availability

There's a choice of protection options for your Sony Cybershot, including the new LCH-TW1 carry case that's styled in tough polycarbonate and elastomer to safeguard your camera against knocks and scratches.

The latest Memory Stick PRO Duo 32GB is a perfect partner for your Sony digital camera on long trips away. There's plenty of space for thousands of high-resolution 10.1 megapixel images or an incredible 7 hr 25 mins of Full HD video.

Sony Cybershot TX1 and WX1 compact digital cameras and IPT-DS1 Party-Shot are available from September 2009.

All the features of the Exmor R CMOS sensor will be utilised to the full when the TX1 and WX1 products will be used at Sony's Twilight Football events in September. For more information on Twilight Football, please visit: www.sony.co.uk/twilightfootball

           Cybershot TX1/WX1 Specification table

Features         TX1                     WX1
Effective Pixels 10.2 megapixels         10.2 megapixels
Sensor           1 / 2.4 type "Exmor R"  1 / 2.4 type "Exmor R"
                 CMOS Sensor             CMOS Sensor
Lens             Carl Zeiss Vario Tessar Sony 'G lens'
Zoom             4x Optical Zoom         5x Optical Zoom
ISO              3200                    3200
Face Detection   Yes                     Yes
Smile shutter    Yes                     Yes
Display          3.0" Wide & Touch       2.7" Clear Photo LCD
                 Clear Photo LCD
Battery Life     175 mins                150 mins
Image stabiliser Optical SteadyShot      Optical SteadyShot
Colours          Grey                    Black
                 Silver                  Silver
                 Blue                    Gold
                 Gold
                 Pink

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

product

-- Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used for certain printed circuit boards.

-- Power consumption has been reduced from previous 3.8W (HDR-CX11E) to 3.4W.

process

-- The extended user manual is provided electronically on CD-ROM to reduce paper use.

-- Product packaging is made from 100% recycled paper to reduce the impact on the environment. VOC (Volatile Organic Compound) -- free vegetable oil based ink is used to print the carton

planet

Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

1. Reducing CO2 gas emissions

2. Increasing the percentage of renewable energy used in manufacturing facilities

3. Minimising the resources used by our factories in manufacturing

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD High Definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and HD professional broadcast equipment, highlighted by the XDCAM™ HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

"Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.

Contact Information

  • For more information, please contact your local PR manager
    or:
    Silke Schild
    European PR manager
    Tel: +44(0)1932 816 507
    email: Silke.schild@eu.sony.com

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