SOURCE: Extraordinary Vacations Group

April 04, 2007 09:30 ET

Extraordinary Vacations Group Adds to Its Strategic Marketing Alliances, Signs Agreement With Destination Rewards

WESTON, FL -- (MARKET WIRE) -- April 4, 2007 -- Extraordinary Vacations Group (PINKSHEETS: EXVG) today announced as part of their continuing plan to focus on strategic marketing alliances and affinity programs, an agreement with Destination Rewards, Inc. Starting immediately, this agreement calls for EXVG to handle all member cruise and tour bookings through EXVG's call center services. Future enhancements call for EXVG to design new and innovative travel packages for Destination Rewards members with unique, competitively priced travel products including last minute travel and specialty travel services for members to purchase. Destination Rewards' innovative loyalty/retention program includes over 4 million members from many major corporations including Time Warner Cable, Texas Utilities, Discover Card and Embark/Sprint.

This new agreement builds on the relationship established between the companies in April of 2006 when Extraordinary Vacations Group in conjunction with Destination Rewards launched its EXVG Rewards Card (see website The EXVG Rewards card retails for $99 and to date the company has signed over 4000 members.

Through the implementation of EXVG's travel services into Destination Reward's loyalty websites the company sees both the continued expansion of its EXVG Rewards membership base and more importantly the ability to start to handle several millions of dollars in anticipated new travel revenues from Destination Reward's innovative loyalty/retention program. This expanded partnership will also allow Destination Rewards to take advantage of the many marketing and distribution services offered through EXVG's numerous brands (Cruiseshoppes, Trip Professionals, Maupintour and Attache Concierge Services).


Extraordinary Vacations Group ("EXVG") is a media-based, travel company providing travel solutions for affinity groups and membership-based organizations. The Company's proprietary technology and strategic travel relationships ensure competitive pricing and service, creating true value to its customers. EXVG's subsidiaries include Maupintour, Cruise Shoppes, Attaché Concierge Services, Travel Magazine T.V. Shows, and Trip Professionals.

Additional information about Extraordinary Vacations Group can be found at In addition, investors may contact us at 866-391-3181 or email us at

Some of the statements in this press release, including those that contain the words "anticipate," "believe," "plan," "estimate," "expect," "should," "intend" and other similar expressions, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Those forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements or those of our industry to be materially different from any future results, performance or achievements expressed or implied by those forward-looking statements. Among the factors that could cause actual results, performance or achievement to differ materially from those described or implied in the forward-looking statements include the risks inherent to the travel industry generally, competition from others that have substantially greater resources and more favorable operating results than we have and unfavorable general economic conditions, which may significantly affect discretionary travel and leisure activities on which our business is substantially dependent. We do not undertake any obligation to update the information contained herein, which speaks only as of this date.

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