SOURCE: Wm. Wrigley Jr. Company

October 18, 2010 18:09 ET

Extra® Gum Launches New Extra Dessert Delights™

Extra Gum Offering Free Packs of New Dessert-Inspired Chewing Gum

CHICAGO, IL--(Marketwire - October 18, 2010) -  Extra gum is celebrating the launch of new Extra Dessert Delights by inviting America to indulge and experience the unique, delicious dessert flavors, for free.

Inspired by real desserts, Extra Dessert Delights comes in mouth-watering Mint Chocolate Chip, Strawberry Shortcake and Key Lime Pie flavors, to help satisfy sweet cravings for only 5 calories per stick.

Simply visit and "like" Extra gum to learn how to request and receive a free pack to try, while supplies last.*

New Extra Dessert Delights gum is available at retailers nationwide for a suggested retail price of $1.19 (single, 15-stick Slim Pack®) and $2.49 (multi-pack with three, 15-stick Slim Packs).

About Wrigley
The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint®, Juicy Fruit®, and Altoids® -- have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Skittles®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®, Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5™. Wrigley is headquartered in Chicago, Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

©2010 Wm. Wrigley Jr. Company. All Rights Reserved. Extra, Dessert Delights and all affiliated designs are trademarks of the Wm. Wrigley Jr. Company. No purchase necessary. *For full rules and details on how to submit a request for free gum, visit

Beginning 10/14/10 at 8:00AM ET and offer valid only while supplies last submit a request for and receive one (1) free sample pack of Extra Dessert Delights gum, only while supplies last. Quantity is limited to the first 250,000 requests, with limited quantities of each flavor. If selected flavor is no longer available, a substitute flavor may be provided. Limit one (1) sample pack per person and per household/mailing address. Requests in excess of the stated limitation and/or fraudulent requests will not be honored. Allow 2-4 weeks for delivery. This offer is available to legal residents of the 50 United States and D.C. who are 13 years of age or older. Sample packs will only be shipped to U.S. addresses, excluding P.O. boxes. Wrigley is not responsible for lost, stolen, undelivered, misaddressed, damaged, or misdirected shipments. Void where prohibited.

Contact Information

  • For more information, contact:
    Jennifer Jackson Luth
    Wrigley North American Communications
    (312) 212-7733
    Email Contact



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