SOURCE: Wm. Wrigley Jr. Company

September 16, 2008 09:22 ET

Extra® Gum Returns for Another Season on NBC's "Biggest Loser"

Offers Audiences a Chance to Attend Season Finale Live and Meet Trainer Bob Harper

CHICAGO, IL--(Marketwire - September 16, 2008) - Long-lasting Extra gum is celebrating its third season on-air with NBC's hit reality show "The Biggest Loser" (premiering tonight at 8/7c) by offering show enthusiasts a chance to experience the nail-biting final contestant weigh-in live and meet fitness trainer Bob Harper with the Extra gum "Stick it to Snack Cravings" sweepstakes. Millions of viewers who have followed trainers Bob Harper and Jillian Michaels as they guide contestants on journeys of physical and emotional transformation toward long-lasting weight management success now have the chance to see the event first-hand.

"Maintaining the proper weight management routine can be a daunting task because it is tough to stick with healthy diet choices, a consistent workout routine and the will power to avoid unhealthy snacking," said Bob Harper. "Small, daily steps like chewing a piece of Extra sugar-free gum to curb sweet cravings can have a tremendous impact on a healthy lifestyle. 'Stick it to Snack Cravings' sweepstakes winners who visit our set for the finale will witness first-hand the emotional impact of this transformation."

This will be the third season in which the show's trainers have recommended their contestants chew Extra gum when they crave sweets rather than indulging in higher calorie options. The trainers' advice supports what research has shown, that chewing gum before snacking may help reduce cravings for sweets. Another evident benefit to chewing Extra gum is that it contains only five calories a piece. And, according to researchers, the sheer act of chewing gum can burn approximately 11 calories per hour.

"'The Biggest Loser' effortlessly connects with viewers season after season because at some point in life, almost everyone faces challenges in managing their weight," said Paul Chibe, Wrigley's Vice President of North American Gum Marketing. "Long-lasting Extra gum is a practical tool that can be used everyday as part of one's healthy lifestyle regime, even after the show's final weigh-in."

This fall, watch for Extra gum on "The Biggest Loser," Tuesday nights on NBC at 8/7c, and log on to www.wrigleygumisgood.com to enter the Extra gum "Stick it to Snack Cravings" sweepstakes, now through November 3, 2008.

About the Extra Gum "Stick it to Snack Cravings" Sweepstakes

Now through November 3, 2008, consumers can enter the sweepstakes online at www.wrigleygumisgood.com/extragumsweeps. At the conclusion of the promotion, a grand prize drawing will be held from all eligible entries. No purchase necessary. You must be 18 years old and a legal U.S. resident to enter. ARV of all prizes is $5,000 USD. Odds of winning depend on the number of eligible entries received. See Official Rules for details and how to obtain a free entry. Void in Puerto Rico and where prohibited. Sponsored by Wm. Wrigley Jr. Company.

Bob Harper

Personal trainer Bob Harper is one of the most in-demand fitness experts, recognized around the world. Certified with the American Fitness Training of Athletics and Aerobics and Fitness Association of America, he uses internal motivation and life counseling as inspiration for his clients, incorporating mind, spirit, and body. His comprehensive approach has lead to success after success. Best known for working miracles on the hit NBC show the Biggest Loser and the Biggest Loser Australia, Bob Harper is a trainer to the stars as well, motivating Gwyneth Paltrow, Ben Stiller, and Ellen DeGeneres, among others.

About the Wm. Wrigley Jr. Company (NYSE: WWY)

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has global sales of $5.4 billion and distributes its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint®, Juicy Fruit®, and Altoids® -- have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®, Solano®, Sugus®, P.K.®, Cool Air® and 5™.