SOURCE: Superwire, Inc.

April 05, 2007 16:55 ET

ExtreamTV ("ETV") Creates a Buzz at American Resort Development Association's ("ARDA") Annual Exhibition!

SALT LAKE CITY, UT -- (MARKET WIRE) -- April 5, 2007 -- ExtreamTV, a Superwire, Inc. company (PINKSHEETS: SUPI), recently exhibited at the American Resort Development Association's annual exhibition at Disney Dolphin Resort. The ETV exhibition created excitement among the hundreds of Developers and General Managers at the ARDA convention with the "ETV Ultimate Advantage" digital interactive entertainment system, designed to enhance the guest's experience. The overall impression of the attendees was that ExtreamTV has the "right product set at the right time" for the Timeshare/Resort Industry. The ETV Ultimate Advantage offering provides resort guests with:

--  The very best in Movies on Demand -- 1st run Hollywood movies
--  High-Speed Internet Access including Internet on the TV
--  High-definition LCD TVs
--  Advertising and Marketing -- Local, regional and national advertisers
    willing to pay for visibility on the Internet splash page, TVs, and Digital
    Signage
--  Specialized Content including music and children's venues
--  Free-to-guest Television
    
ETV makes the opportunity compelling by providing these services in a financial package that will pay for the program while generating revenue for the property!

The power of this system presents flexibility to promote a heightened experience for guests, targeted advertising, and leveraging revenue for the resort that has not been previously realized.

About ETV

Based in the Financial District of Boston, Massachusetts, ETV is a leading supplier of next-generation technology and entertainment solutions for the hospitality and time-share markets. The solution systems provided by ETV bring together the best products available in the market to provide a custom fit for each customer. ETV product offerings include high-speed Internet access, video on demand, concerts on demand, classic TV programming, advertising and other unique offerings. ETV's revolutionary financing of the "ETV Ultimate Advantage" provides the customers with the ability to upgrade their technology to complement guest services and drive fresh revenue, without the traditional upfront cost. More information may be obtained by visiting http://www.extreamtv.com. Superwire, Inc. and ETV have executed documentation pursuant to which ETV will become a wholly owned subsidiary of Superwire.

Statements contained in this press release that are not statements of historical fact are "forward-looking statements" as that term is defined under federal securities laws, including, without limitation, all statements concerning expectations, beliefs, goals, intention or strategies for the future of Superwire, Inc. Forward-looking statements may be identified by words such as "goals," "plans," "believes," "will," "expects" and other words of similar meaning used in conjunction with, among other things, discussions of future operations, financial performance, product development and new ventures. Many factors could cause actual events or results to differ materially from those expressed in any forward-looking statement. Investors are cautioned not to place any undue reliance on any forward-looking statements.

Product availability and pricing subject to change without notification. The ETV logo is a registered trademark of ETV Corporation. All other service marks and trademarks are the property of their respective owners.

Contact Information

  • Contact:
    Ed Hart
    866-547-8737