SOURCE: Extreme Poker Ltd.

June 10, 2005 16:05 ET

Extreme Poker Announces Marketing Campaign for 'The Great Canadian Poker Tournament' Exceeding Expectations

LAS VEGAS, NV -- (MARKET WIRE) -- June 10, 2005 -- Extreme Poker Ltd. (OTC: EXTP) is pleased to announce that its wholly owned subsidiary, The Great Canadian Poker Tournament Ltd, which has begun the launch of its marketing campaign for "The Great Canadian Poker Tournament," has had tremendous response.

To date, National and International companies have shown interest in participating in the production/release of "The Great Canadian Poker Tournament."

Along with potential commitments in excess of $250,000 each, syndication has received extremely positive response for airing on over 7 networks.

As stated earlier, "The demand for television product cannot meet the insatiable appetite by the public. Our show, 'The Great Canadian Poker Tournament,' the first of its kind in North America, offering the largest pay-out against a 'NO-FEE' buy in, has had incredible reception," says Adam Feldman, president, Extreme Poker Ltd.

Interest from European investors and licensees have been received and are currently under review. It is the expectations of management to launch the initial program in Canada, with worldwide participation as the next step in the programming structure.

"This unique product being brought forth by Extreme Poker is sure to be a hit in the 'Reality Television' era, and with the 'Great Game' encapsulating the poker genre, the combination provides for a tremendous solution for assured success in the 2005 viewing audiences worldwide," says Adam Feldman, President of Extreme Poker Ltd.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release which are not historical are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation risks associated with the Company's financial condition and prospects, legal risks associated with gaming and risks of governmental legislation and regulation, risks associated with market acceptance and technological changes, risks associated with dependence on licensees and key licensees, risks relating to international operations, risks associated with competition, risks associated with changing customer preferences and other risks detailed in the Company's filings with securities regulatory authorities. These risks may cause results to differ materially from those projected in the forward-looking statements.

Contact Information