SOURCE: Extreme Poker Ltd.

May 20, 2005 16:55 ET

Extreme Poker Announces Marketing Campaign for 'The Great Canadian Poker Tournament' Launched

LAS VEGAS, NV -- (MARKET WIRE) -- May 20, 2005 -- Extreme Poker Ltd. (OTC: EXTP) is pleased to announce that its wholly owned subsidiary, The Great Canadian Poker Tournament Ltd., has begun the launch of its marketing campaign for "The Great Canadian Poker Tournament." Along with national and international corporations inclusive of " type" beverage and clothing endorsements, "The Great Canadian Poker Tournament" marketing department has contacted, with extremely positive response, demographically consistent companies.

"The demand for television product cannot meet the insatiable appetite by the public. Our show, 'The Great Canadian Poker Tournament,' the first of its kind in North America, offering the largest pay-out against a 'NO-FEE' buy in, has had incredible reception in its first week of marketing," says Adam Feldman, president, Extreme Poker Ltd.

"Our reality television series, encapsulating the poker genre, is targeting the fastest growth sector in North America. Just this week, reported on national cable television... As reported by Kelly Wallace, CNN correspondent, Friday, May 13, 2005, on wrapping up the story, '...Texas Hold 'em has taken the country by storm. And get this, Americans now spend more money on gambling than they spend on movies, music, sports and amusement parks combined. Incredible!' We are well positioned and excited by the response we have received to date," says Adam Feldman.

Episodes 1 through 11 of the reality/poker television series encapsulating the poker theme will be filmed at venues to be announced. Pear Pillow Productions, a highly sophisticated and mobile production company, is capable of filming at sponsors' locations throughout North America. Pear Pillow Productions has already completed the pilot for "The Great Canadian Poker Tournament."

Extreme Poker Ltd. (OTC: EXTP) is an event coordinating and entertainment company.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release which are not historical are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation risks associated with the Company's financial condition and prospects, legal risks associated with gaming and risks of governmental legislation and regulation, risks associated with market acceptance and technological changes, risks associated with dependence on licensees and key licensees, risks relating to international operations, risks associated with competition, risks associated with changing customer preferences and other risks detailed in the Company's filings with securities regulatory authorities. These risks may cause results to differ materially from those projected in the forward-looking statements.

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