SOURCE: Extreme Poker Ltd.

July 18, 2005 16:27 ET

Extreme Poker Announces 'The Great Canadian Poker Tournament' Is Now Brought to You by EmpirePoker.com

LAS VEGAS, NV -- (MARKET WIRE) -- July 18, 2005 -- Extreme Poker Ltd. (OTC: EXTP) is pleased to announce that it has entered into a strategic alliance with one of the largest online poker rooms in the world, EmpirePoker.com.

The Great Canadian Poker Tournament brought to you by EmpirePoker.com is the largest no fee entry, live poker game available to the public.

"We are very pleased to have partnered with EmpirePoker.com, an established leader in the .com poker arena since 2002. Landing this major sponsor, Extreme Poker Ltd. is now able to challenge poker established events head on. This puts us 'ALL-IN,'" says Adam Feldman, president. Mr. Feldman goes on to state, "With the current insatiable appetite by the poker playing public, EmpirePoker.com, a complementary company in the gaming industry, provides us with the ability to begin satisfying demand."

About EmpirePoker.com

EmpirePoker.com is a leading site for playing poker on the Internet. With more than 70,000 online players at peak hours, EmpirePoker.com is one of the largest online poker rooms in the world. EmpirePoker.com offers a large variety of poker games and tournaments. EmpirePoker was established in 2002.

EmpirePoker is a brand owned and operated by Empire Online (www.ep.com) listed on the London Stock Exchange (LSE: EOL).

About The Great Canadian Poker Tournament

Extreme Poker Ltd.'s wholly owned subsidiary, The Great Canadian Poker Tournament, is an entertainment company that is in the process of producing a Reality TV series, encapsulating the Poker genre. Along with an 11-week reality series, episodes 12 and 13 conclude with a grand finale tournament. The finale will be hosted at Toronto, Canada's famous venue, 'The Docks,' host to past events such as 'The Canadian Idol,' and 'Lenny Kravitz.' This tournament, which concludes the Reality TV program, is open to the public at absolutely no cost, and anoints one individual, The Great Canadian Champion. Along with bragging rights The Great Canadian Poker Champion will receive $150,000.00 in cash and prizes.

For a sample video clip of the weekly series The Great Canadian Poker Tournament please visit www.greatcdn.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release which are not historical are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation risks associated with the Company's financial condition and prospects, legal risks associated with gaming and risks of governmental legislation and regulation, risks associated with market acceptance and technological changes, risks associated with dependence on licensees and key licensees, risks relating to international operations, risks associated with competition, risks associated with changing customer preferences and other risks. These risks may cause results to differ materially from those projected in the forward-looking statements.

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